The campaign, which runs this month, gives Visa classic and gold credit cardholders the chance to benefit from the advantages of a platinum credit card, prior to the summer season, giving them the opportunity to maximize their purchases during their domestic and International travels.

Visa platinum and Visa gold cardholders in the Middle East have access to tailored offers and packages to enjoy various leisure, hotel, travel, entertainment and retail rewards to help them enjoy.

Commenting on the campaign, Ahmed Gaber, country manager for Kingdom of Saudi Arabia, said: “At Visa we continuously aim to enhance our cardholder experience by offering added value promotions to our growing Visa Premium cardholder base. Our latest partnership with Banque Saudi Fransi is an example of understanding the changing lifestyle needs of Saudi cardholders and ensuring we deliver a product that enhances their travel and leisure experiences.”

He added: “Visa has an excellent track record in the Kingdom of working closely with esteemed partners such as Banque Saudi Fransi to extend the benefits of electronic payments to Saudi cardholders.”

Rene Dulac, Banque Saudi Fransi Retail Group general manager, said: “We are delighted to be offering our Visa credit cardholders such a rewarding offer whereby they can enjoy the luxury of using their Visa cards throughout the summer season and benefit from all the privileges that comes with the Visa 2012 premium privilege program. Since we launched in December, 20,000 customers are currently enjoying the upgrade and we aim to increase that to allow more of our customers to enjoy the great opportunity.”