Mobily COO Abdulaziz Al-Tammami said that “receiving such award motivates Mobily to stay proactive in the field with different initiatives and creative ideas.

He added: “We are proud of this outstanding achievement which was done by IT team is and it’s an achievement for all Mobily staff, and we always highlight that our real wealth lies in the Mobily’s manpower who are passionate to better serve their customers.”

He continues: “Via our (GED) strategy, we aim to achieve advanced levels of customer service, and winning this award shows how proactive we are in terms of providing ultimate customer service through different channels; especially in social networks.”

From his side, Bhaskar Gorti, senior vice president and general manager, Oracle Communications, said: “Mobily has demonstrated extraordinary innovation and leadership in the usage of Oracle Communications’ solutions; to develop integrated products that fulfill its customers’ needs and takes Mobily to the next level.” He said: “We want to congratulate Mobily on its outstanding achievements.”

Earlier this year, Mobily launched its one of a kind initiative which allows Mobily’s customers to add their usernames to their information in customer care database, and automatically get instant responses to their complaints or inquiries through Twitter easily.