“Driven by an ever expanding portfolio of innovative products, a growing integrated digital grid, unmatched aesthetics and a brand that is able to touch the soul of consumers of all backgrounds, Apple fever is spreading like a wildfire around the world and we see no end in sight to this trend,” White wrote in an April 2 note initiating coverage of Apple.

Shares of Apple were trading up about 1.5 percent to $628.20 in early trade on Tuesday.

Many observers had once cast doubts that Apple could even hit $500 and $600 price targets. Today, the median price target on its shares stands slightly below $700, according to Thomson Reuters data.

Now Apple is the world’s most valuable company with an array of products that have shaken up the music, media and technology industries.