Founded in 1969, New Look has won several accolades over the years, including High Street Retailer of the Year from Fabulous Magazine, October 2010. Driven by its 3 pillars of fashion excitement, value and newness, New Look delivers irresistible fashion at brilliant prices, which means more fashion excitement for its customers.

Tribal prints, ethnic beading and Aztec influence combine to inject a dose of safari into this season's new womenswear collection. Animal print is bold and fierce, refreshed with flashes of color that bring alive delicate fabrics and shapes. Inspired by the Savannah plains of Africa, key colors rest on sanded and sun bleached neutrals with shades of paprika, mustard and burnt metallic coming through as strong highlights. The introduction of sleeveless shirts, tapered chinos, safari shorts and unlined jackets give a utilitarian edge and harshness to an otherwise soft and feminine story. Transforming the look from day to night relies heavily on the use of detailing. Fringing, lacing and subtle embellishments create a look inspired by desert nights while leather, snake print and sumptuous suede add texture and richness.

For ladylike luxe, vintage meets classic to create a look that is delicate, flirty and fun. Feminine elegance is reflected in tweed jackets, pencil skirts, lace detailing and pleated dresses. Sherbet brights and sugary pastels keep things pretty and sweet alongside lace and tulle, crystallized embellishment and floaty fabrics. Tea dresses sit with slouchy tailoring to give a feminine twist to tomboy elements.