The HTC One X features a new level of iconic design, an amazing camera and an authentic sound experience, which earned it the title of ‘best smartphone’ during its launch at Mobile World Congress 2012.

“Life’s best moments are captured in a photograph or remembered by a song, which made us consider these two elements as imperative features in the new HTC One Series. By providing our fans with a superior camera and the incredible Beats audio experience, we are helping them to capture and relive their most emotional experiences, time and time again,” said Mohammed Kais Zribi, regional manager, HTC Middle East and North Africa.

“The HTC One X is the ultimate mobile experience. With such exceptional specifications and functions, it is easily integrated any lifestyle.”

“HTC’s latest series of smartphones represent our most premium experience yet. With the advanced HTC Sense 4 integrated onto an Android 4.0 (ICS) platform, the HTC One X is at the pinnacle of its game. Add to it the newest version of our branded HTC ImageSense suite of camera and imaging features, and the HTC One Series is leagues ahead of its competition,” said Neeraj Seth, MENA senior marketing manager, HTC Middle East and North Africa.

With ImageSense, HTC One rivals traditional digital cameras with improvements to every part of the camera, including the lens, the sensor, the software, and even integrating a new custom HTC ImageChip. These enhancements combine to deliver our fastest image capture, best image quality under adverse conditions and easiest interface that enables quick access to capturing stills and videos with side-by-side photo and video capture buttons.

The HTC One X features a beautifully crafted polycarbonate unibody that has the ruggedness of metal but is super lightweight. With seamless construction, the unibody combines a unique high gloss ‘piano’ finish and a matte back.

The HTC One X will be available from April 15.