The channel, launched in Kochi, India, by Indo-Asian News Channel Pvt. Ltd. is a 24-hour news channel that is carving a niche for itself among Malayalees. With a large chunk of the Indian diaspora in the Gulf being Malayalees, the Reporter channel hopes to have a presence in this part of the world.

M. V. Nikesh Kumar, managing director and editor in chief, and Dubai-based businessman A. K. Mansoor, one of the directors, visited the SRMG offices in Riyadh and Jeddah.

Kumar said: “We have established ourselves in Kerala as a portal of note and hope to continue our successful graph in this region. We already have an office in Dubai and this is just an exploratory visit.” He said Reporter’s bold content and the way it is handled to suit our target audience (Malayalees in the age group of 45-55) has enabled the news portal to climb the TRP ratings.