The convention launched an external fashionable houses' exterior paint — which is the first of its kind — under the name of Fresco. The convention that was held in Riyadh in the presence of 250 authorized dealers, the company's management and the media, honored a number of dealers who have achieved the highest sales results in 2011.

DYRUP, has all the proud to launch Fresco as a product that was developed and tested within two years in the company's laboratories in the Kingdom by its experts and specialists to get the best paints technology to meet the modern houses' architecture requirements.

Fresco, which has been tested according to the Saudi specifications and standards, is the first product of its kind in the market in the homes' exterior paints' industry as a new and unique modern wave in the development of such an industry.

Fresco has a number of specifications and features in one product and thanks to its Dyrocool advanced system that uses an advanced technology, which is designed to repel the sun's heat by 20 percent to be the first product with such technology that guarantees the resistance of this high temperature's rate through this outside coating.