Benten said the most important initiative is to improve customer satisfaction, stating that the Saudi Post is considered the first government agency to set up a profitable company specialized in postal transport called Naqel.

During the launch ceremony of the strategy established by Saudi Post’s strategic management office, called "Strategic Management and a Balanced Scorecard," Benten added: "Infrastructure to distribute mail to more than 90 percent of addresses in the Kingdom has been completed, and development of employees in the organization, preparation for the delivery of government services as well as e-commerce, are being implemented.”