- Nokia announced in Jeddah yesterday the launch of Nokia 808 PureView mobile phone, described as the first smartphone in the world with a 41 megapixel camera, which is set to revolutionize high-end imaging in the smartphone sector.
- The smartphone uses a new technology originating from satellite imaging called Pixel Oversampling and combines Carl Zeiss' exclusive optics and Nokia's advanced algorithms, which combined will offer an unprecedented high-end imaging experience in a smartphone.
Since its global launch in February, the Nokia 808 PureView has received multiple awards, including Best New Mobile Device at Mobile World Congress 2012, as well as an award for Best Imaging Innovation for 2012 from the Technical Image Press Association (TIPA).
Vesa Jutila, head of smartphones product marketing at Nokia, demonstrated PureView's revolutionary imaging features to journalists, bloggers and photographers and said: "Nokia revolutionizes high-end smartphone imaging and sets a new industry standard with the Nokia 808 PureView. With this smartphone, you can capture the sharpest and most detailed pictures ever, and it is easier than ever to relive and share your experiences."
"But this is only the start: We're going to carry on developing the PureView technology for our future smartphones in ways that will again revolutionize the imaging experience," he added.
Mandar Bhide, GM, Nokia Middle KSA and Yemen said: "Nokia's global strategy for growth focuses on a new winning smartphone strategy; such as the innovation we witnessed today with Nokia 808 PureView. This is a key part of this strategy as it pioneers new technology in smartphone handsets and sets a new benchmark for innovations in high-end imaging."
The new smartphone also introduces Nokia Rich Recording technology, which enables audio recording at CD-like levels of quality, previously only possible with advanced external microphones, and also features the exclusive Dolby Headphone technology.