Having kick-started an awareness campaign early this year by touring various academic institutions around the Kingdom, the foundation is calling for school and university students to submit powerful, innovative and effective awareness campaign ideas that will guide the public on effective methods toward water conservation in the Kingdom — encouraging youngsters to become solution providers for issues of local and global interest.

“The BMG Foundation has goals to address civic issues of interest to society through awareness campaigns. The best way to achieve sustainable habits is through the education of the younger generations. Last year we were not very communicative with universities and schools, but this year we managed to interact with them directly,” said Basil Al-Ghalayini, chairman of BMG Foundation.

The awareness campaign aims to establish two phases in the program: to activate the competition and to implement the winning project that will successfully educate the masses on the prudent use of water in both households and on an individual level.

The winning project will be chosen by a prestigious panel of international experts and media personalities, and the winning team members will be felicitated on June 20 at the annual charity tournament, the GCC Polo Cup match in Windsor, UK.

The winners will also be awarded with internships and other rewards that will help them develop the scope of their winning campaign, which will be implemented for the next half of the year and broadcast on all mediums of public communication. For more information on the competition and for submissions, visit www.bmgfoundation.com.