Jotun Paints participated in the Deco Fair Jeddah 2012, a global decor, furniture and home accessories exhibition, which recently ended at the International Center for Forums and Events in Jeddah.
Jotun Paints showcased an innovative range of products like Fenomastic Stain Resistant, Fenomastic Hygiene, Jotashield Extreme and ColourAdvisor at their booth that was thematically designed and decorated in-line with the theme of the fair.
AlaaAlharbi, product manager-interior, Jotun Paints, said: “Being a part of this fair is great and we are here to enrich the visitors experience by enlightening them about our uniquely created products. Our Fenomastic Stain Resistant is an anti-stain penetration paint and is completely easy clean product. Fenomastic Hygiene, on the other hand, is an anti-bacterial and anti-fungal paint with low VOC (volatile organic components), unique HCT (High Crack Tolerance) and low flame spread. However, Lady Effect can be competently used for creating effects, textures and various patterns using different tools.”
Talking about ColourAdvisor, he said: “It is a user-friendly color visualizer tool, which is free of cost, available on Jotun’s website and allows the registered users to try different colors soon after loading their information and images. This tool is aided by simple self-explanatory short videos to guide the users.”
A quick, interesting and live demo of various products was given to the visitors which included interior designers, contractors, consultants and end consumers (the lady of the house) to render them a better understanding of different functions of the products like Heat Reflective feature of Jotashield Extreme.
Jotashield Extreme, a next generation product well-suited for the harsh weather conditions as it reflects up to twice the amount of heat away from the walls bringing down the temperature level and increasing comfort level, offers long lasting colors and extended durability of paint, thus making it a sustainable solution for exteriors,” said Muzakkir Bukhari, product manager-exterior, Jotun Paints.
