JW Marriott Marquis Dubai takes luxury to new heights

The JW Marriott brand celebrated its newly opened landmark luxury hotel last week in the Middle East — the JW Marriott Marquis Dubai. Acquiring the coveted title of World’s Tallest hotel from the Guinness Book of World Records, the 72-story property is the first JW Marriott Marquis outside of North America and the 59th addition to the brand’s global luxury portfolio. A host of international VIPs, including Marriott International’s President & CEO Arne Sorenson were in Dubai last week for the official unveiling.
Soaring at 355 meters (1,164 feet), the JW Marriott Marquis Dubai is just 26 meters shorter than New York City’s famed Empire State Building. In Dubai, known throughout the world for its awe-inspiring architecture, the hotel’s towers have already become an icon on the city’s skyline.
“Dubai is an important destination for Marriott International as one of the world’s most exciting cities offering world-class facilities and infrastructure, central location in the region and future growth potential, “said Arne Sorenson, Marriott International president & CEO.
In addition to serving luxury business travelers, the hotel, which is owned by Emirates Group, targets the lucrative and increasingly important MICE (meetings, incentives, conferences and exhibitions) market by filling a long-identified gap in the region. Groups, meetings and conventions of up to 1,000 people can now meet, stay and dine, under one roof.
The hotel is the first in Dubai that is able to accommodate large groups and will play a key role in attracting major conventions and events to the destination.
“The opening of this landmark hotel in Dubai is the culmination of many years of hard work and dedication to delivering the very best product, facilities and service in this international gateway city,” said Mitzi Gaskins, VP and global brand manager for JW Marriott Hotels & Resorts.
“Conference organizers and businesses around the world are noticing Dubai’s growing influence as a global business hub,” said GM, Rupprecht Queitsch.