Memac Ogilvy to promote consumer marketing practice

Memac Ogilvy PR, the MENA division of leading global communications firm Memac Ogilvy & Mather, yesterday announced the appointment of Ema Linaker to head the company’s regional consumer and social practice. As regional director, consumer and social, for Memac Ogilvy PR's MENA region, she will provide strategic leadership for consumer clients across the organization’s regional network.
Linaker brings more than 15 years’ experience in communications and PR on both national and international stages. She has held senior positions on both the client and the agency sides, and has operated her own communications consultancy. Linaker has handled PR across many industries and geographies in both the private and public sectors, including Google, ICI Dulux, Nestle, and P&G.
"This appointment marks our commitment to a future where social communications drives consumer behavior," said Saada Hammad, Memac Ogilvy PR’s Group PR Director. "Linaker brings a wealth of experience across a wide range of communications disciplines, from social media advocacy and content creation to stakeholder engagement, issues-led campaigns, and the alignment of internal communications with brand repositioning programs. Her international background will benefit both our clients and the regional PR industry as a whole."
She joins Memac Ogilvy after two years of operating her own social media-focused marketing and communications agency, Bounce Communications. Bounce was established to help companies of all sizes create effective communications strategies – internal and external, online and offline — that work efficiently and smoothly.