TBWA\RAAD picked up a series of awards at the first award ceremony of the 2013 MENA Cristal Festival.
The ceremony honored winners in the digital, mobile, promotions, direct, media, production and innovation categories.
The first Grand Prix was awarded to Arabian Automobiles in Dubai for its highly acclaimed “House Hunter Test Drive”, an interactive banner which automatically paired house hunters with the right Nissan model tailored to their flat-rental budget.
The idea tapped into the high numbers of new expats to Dubai, and offered up test drive solutions to a willing target audience.
The success of the campaign was phenomenal.
Michel Ayat, CEO of Arabian Automobiles, said: “Creativity and marketing are a powerful combination that can generate ideas which work and drive business results. Our account team at TBWA and their commitment to our business are highly valued. I am confident that our long standing partnership will continue to drive excellence across other prestigious platforms in 2013 and beyond.”
The second category to secure a win was the ‘Future is Now’ Cristal, a new category at the awards.
This new global competition is aiming to award the different platforms, innovative technologies and new ideas in order to celebrate the creativity of the people who are pioneers in the art of reinventing technology at the customers’ service.
The first ever Global Grand Prix in the category went to Red Tomato Pizza in Dubai for its VIP Fridge Magnet, which has already won four Cannes Lions and many other effectiveness and creativity awards.
Ramzi Raad, chairman and CEO of the TBWA Group, thanked the clients for encouraging, embracing and approving TBWA’s Disruptive creativity as well as all the people behind the awarded work.
