Advanced Electronics Equipment Co. (Electro), specialized in the field of household appliances and electronics, opened its sixth showroom in the Kingdom and the first showroom in the Western Region, in Jeddah.

This will be followed soon by the seventh showroom in Makkah, whereby the company will become one of the fastest growing companies in Saudi Arabia.

The new showroom is located on Prince Sultan Road, south of History Roundabout, that will provide integrated services, including sale of electrical household appliances and electronic equipment, in addition to aftersales services, maintenance and replacement.

Bader Alkadi, CEO of Electro, said: “Opening of our new showroom in the Makkah Region, specifically in Jeddah, represents an extra step toward achieving our goal. It is as well a step toward twinning with Vision 2030, where the Vision program indicated the need to develop the retail sector to create greater job opportunities for young Saudis, and create more competition in the interest of the consumer."

He added: "The Saudi retail sector in general and home appliances and electronics in particular have positive indicators in the process of population growth. This is imputable to the fact that the Saudis aged less than 20 years old makeup about 50 percent of all Saudis. Opening of the new shop in Jeddah is an important measure toward the execution of a long-term strategic development plan."

The opening ceremony was attended by a group of social activists, including Faris Altorki, Helmi Natto and media man Yasir Alsaggaf who commented on the recreational race.

Electro showroom offers more than 15,000 new appliances and electronic items all located under one roof. The showroom consists of two sections; section one has electronic equipment such as TVs, smartphones, computers and accessories, and the second section has electrical home appliances.