HP introduces advanced A3 printers

The new A3 portfolio transforms the copier experience for customers and service professionals by offering advanced security features and much more.

HP Inc. has introduced new A3 multifunction printers (MFPs) in Saudi Arabia. The next generation portfolio is designed to provide qualified channel partners the ability to offer higher levels of customization that meet a wider range of customers’ printing needs.
The new A3 portfolio transforms the copier experience for customers and service professionals by offering advanced security features, affordable color via HP’s PageWide printing technology and longer device uptime via HP’s Smart Device Services technology.
“We set out to offer our partners a robust portfolio of A3 MFPs with disruptive technologies and a range of finishing options to meet current and future printing needs,” said Zakaria El-Sayed, head of Print Business unit, HP Inc. “Today, we’re delivering on that promise, along with our mission to continue reinventing the market. Using the vast knowledge we’ve gained through our large-scale commercial printers, we streamlined our designs, improved print speeds and enabled higher-quality printing for a lower cost.”
HP has signed and on-boarded more than 500 resellers worldwide, representing many of the largest and fastest growing partners in their respective geographies. With the arrival of the A3 portfolio, partners now have new ways to grow revenue and margins in this $55 billion channel-led opportunity.
Globally, 61 percent of organizations reported at least a single print-related data breach in the past year, said the company in a statement. At HP, our own estimates indicate that less than 2 percent of the hundreds of millions of business printers in the world are secured, it said.
Embedded with the most advanced security features available on the market, that are necessary to combat the growing number of threats targeting business MFPs, the new HP A3 printers are the world’s most secure enterprise MFPs available, HP claimed.
Considering that modern MFPs now behave more like personal computers, and the fact that less than 2 percent of the world’s hundreds of millions of them are properly secured, improving print security is a top priority for businesses, the statement added.
HP’s enterprise-class MFPs incorporate a comprehensive suite of security features that protect devices, data and documents, creating a layered security approach needed to combat advanced attacks, it said.