Sigma Paints appoints Saleh Al-Zahrani as Middle East GM

Saleh Al-Zahrani, Sigma Paints general manager for Middle East
Updated 02 August 2017

Sigma Paints appoints Saleh Al-Zahrani as Middle East GM

Sigma Paints has announced the appointment of Saleh Al-Zahrani as the company’s new general manger for the Middle East.
“Al-Zahrani’s appointment will play a critical role in supporting Sigma Paints’ continual growth strategy and driving its leadership position in the paints and coatings market, which is reinforced through strategic business plans, increased technology and innovation, and talent investment,” a press release said.
Al-Zahrani’s primary objective in his new role is to increase the company’s customer portfolio across its extensive range of architectural, protective coatings and specialty paints products and services. Additionally, he will drive and support the sales and business relationship management teams.
“Al-Zahrani comes with a wealth of experience and outstanding credentials in delivering growth strategies and exploring untapped latent market opportunities. Al-Zahrani will bring focus and experience to our activities in architectural and protective coatings markets. These are the core market segments that Sigma Paints is committed to growing in the Middle East,” the press release added.
With a career spanning over 25 years, Al-Zahrani has previously held senior roles in several organizations.
He said: “Sigma Paints is a leading global company that is synonymous with creating innovative solutions, tailor-made for its customers regardless of their size, structure or industry sector. As a local manufacturer of paints and coatings products, we will focus on developing and supporting products that meet the demands of the market. With recent investment in our manufacturing capacity and local research and development facilities we are well-positioned to support the needs of our customers.
“Drawing on my previous experiences, I will continue to work closely with our dedicated channel network and sales team to help implement strategies to support our continued success, explore new sectors, attract new customers and increase our footprint.”
Sigma Paints was launched in 1981 in Dammam, wherein four Saudi businessmen joined forces with Sigma Coatings. After numerous mergers and acquisitions, the company has grown over the years as a force in the architectural, marine, protective and packaging market segments in the Middle East.


LuLu to fly 12 students from Kingdom to NASA

Updated 23 January 2020

LuLu to fly 12 students from Kingdom to NASA

LuLu, the largest hypermarket chain in the Middle East, awarded a total of 12 young students of different nationalities from Saudi Arabia, India, Philippines, and Egypt, a chance to visit the NASA center in the US.
LuLu’s back-to-school promotion called “Fly to NASA” was held in partnership with Almarai. The hypermarket hosted a competition last September in search of students who are science and space knowledge enthusiasts to experience and visit the NASA center in Huntsville, Alabama.
Shehim Mohammed, LuLu Hypermarket director of Saudi Arabia, said: “We are glad to finally announce the winners of this innovative campaign, which is a first and the most unique among our activations over the years of operating in the region. Thank you to our partner Almarai for joining hands with us in this exciting promotion. This is the first time that LuLu will lead a great opportunity to children who have the high potential to grow and learn more while having fun through science.”
Winners include: Abrez Hussain, Mohammed Ahmed, Rayyan Abdul Aziz, Naif Saad Altwaim, Osama Al-Harbi, Hugh Matthew, Khalid Abdul Aziz, Munther Mohammed Qasim Abujazar, Ahmad Gahwagy, Ahmed Khalaf, Hamza Ladha and Asif Rijo.
“Fly to NASA” winners will get to enjoy and experience a one-week trip, which will include five days of fun and learning at NASA’s Space Camp. The selection process involved two phases — first was the preliminary online registration, while the final stage featured a live quiz to obtain the top 12 winners. Students aged 9 to 18 years were encouraged to register and join the online activation.
With 185 stores operating worldwide, LuLu is the fastest growing retail chain across 10 countries, which include the GCC, India, Egypt, Indonesia, and Malaysia. Founded in the early 1990s, it has successfully expanded to different parts of the world, garnering more than 1,600,000 shopping patrons everyday.
LuLu is one of the favorite shopping destinations in Saudi Arabia, where it offers a broad selection of international products. It is one of the Middle East’s top employers with its workforce numbering to 50,000.