Sigma Paints appoints Saleh Al-Zahrani as Middle East GM

Saleh Al-Zahrani, Sigma Paints general manager for Middle East
Updated 02 August 2017

Sigma Paints appoints Saleh Al-Zahrani as Middle East GM

Sigma Paints has announced the appointment of Saleh Al-Zahrani as the company’s new general manger for the Middle East.
“Al-Zahrani’s appointment will play a critical role in supporting Sigma Paints’ continual growth strategy and driving its leadership position in the paints and coatings market, which is reinforced through strategic business plans, increased technology and innovation, and talent investment,” a press release said.
Al-Zahrani’s primary objective in his new role is to increase the company’s customer portfolio across its extensive range of architectural, protective coatings and specialty paints products and services. Additionally, he will drive and support the sales and business relationship management teams.
“Al-Zahrani comes with a wealth of experience and outstanding credentials in delivering growth strategies and exploring untapped latent market opportunities. Al-Zahrani will bring focus and experience to our activities in architectural and protective coatings markets. These are the core market segments that Sigma Paints is committed to growing in the Middle East,” the press release added.
With a career spanning over 25 years, Al-Zahrani has previously held senior roles in several organizations.
He said: “Sigma Paints is a leading global company that is synonymous with creating innovative solutions, tailor-made for its customers regardless of their size, structure or industry sector. As a local manufacturer of paints and coatings products, we will focus on developing and supporting products that meet the demands of the market. With recent investment in our manufacturing capacity and local research and development facilities we are well-positioned to support the needs of our customers.
“Drawing on my previous experiences, I will continue to work closely with our dedicated channel network and sales team to help implement strategies to support our continued success, explore new sectors, attract new customers and increase our footprint.”
Sigma Paints was launched in 1981 in Dammam, wherein four Saudi businessmen joined forces with Sigma Coatings. After numerous mergers and acquisitions, the company has grown over the years as a force in the architectural, marine, protective and packaging market segments in the Middle East.


SAGIA, Xylem ink $50m MoU to advance water security

Updated 05 December 2019

SAGIA, Xylem ink $50m MoU to advance water security

Water technology firm Xylem has signed an MoU with the Saudi Arabian General Investment Authority (SAGIA), representing an investment of $50 million. The agreement aims to expand Xylem’s manufacturing footprint into the Kingdom, and to better serve its portfolio of customers in Saudi Arabia and across the region.

Under the MoU, Xylem will work with SAGIA to develop and localize advanced water and wastewater products and technologies to address water challenges in Saudi Arabia, as well as increase its footprint of service points and rental fleets across the Kingdom. A core objective of the MoU is to accelerate adoption of digital water solutions and optimize utility networks across the Kingdom.

The proposed multimillion-dollar investment will not only help build a vibrant local supply chain, but also see Xylem bringing additional commercial opportunities into the Kingdom, with the wider aim of improving water solutions locally. The agreement is in line with the goals of Saudi Vision 2030 to promote economic diversification through investments in localization that will also contribute to the export of “Made in Saudi” products across the world.

The MoU was signed on the sidelines of the Future Investment Initiative (FII), commonly known as the “Davos in the Desert,” by Ibrahim A. Al-Omar, governor of SAGIA, and Steven Leung, senior vice president and president, emerging markets of Xylem, in the presence of senior officials of both entities and Frank Ackland, managing director Xylem Middle East.

Al-Omar said: “As Saudi Arabia welcomes investors and decision-makers from across the globe to this annual global investment platform, the agreements exchanged here reflect the strength and diversity of the economy. Under Saudi Vision 2030, Saudi Arabia is undergoing an ambitious program of economic reform, and the world is taking notice. This month, Saudi Arabia climbed 30 places in the World Bank’s Doing Business 2020 report, becoming the most improved economy globally. The indicators are
clear: Saudi Arabia is not only open for business, it’s the economy of the future.”

Leung added: “As Xylem continues to lead the water sector’s digital transformation globally, this MoU presents an opportunity to leverage our market-leading portfolio and application expertise to advance water security in Saudi Arabia. Through our investment of $50 million, and with our strong presence in Saudi Arabia, backed by our dedicated office and team, we are committed to creating in-Kingdom value through our investments and partnerships. We are thankful to SAGIA for the opportunity to directly contribute our expertise to the development vision of the leadership, as the Kingdom embarks on its ambitious transformation program.”