Sony and Modern Electronics Co. reopened recently a new redesigned showroom at Granada Center located in the eastern ring road between Exit 8-9 Ghernata District in Riyadh. The electronics and entertainment giant had its grand opening last Monday.

Kouichi Nio, Sony chief representative in Saudi Arabia said: “Our aim is to unify the look of Sony brand shops to offer our customers the ideal shopping experience.”

Wajih Beiruti, chief commercial officer of MECL, said: “This will enable us to offer our customers the best experiences with our innovative products and encourage them to appreciate their unique value.”