Brands in the Middle East and North Africa will soon have access to a full suite of data-driven influencer marketing solutions in the region as TRACCS, one of the largest PR networks in the region, and Open Influence, one of the leading influencer marketing firms headquartered in Los Angeles, join hands to launch “Open Influence MENA” in 2018.
“Open Influence MENA” combines TRACCS’ industry-leading communication capabilities, and Open Influence’s proprietary technology platform and global expertise to unlock real-time insights to help clients maximize ROI of their influencer strategies, by allowing them to make calculated and informed decisions. TRACCS and Open Influence have already commenced collaborative work for existing regional clientele, as both organizations gear up for the formal partnership announcement by the beginning of next year.
Mohamed Al-Ayed, president and CEO, TRACCS, said: “As a leading, home-grown PR network, it is imperative that we have our finger on the pulse at all times, and it is our responsibility to continuously provide industry benchmarking services, solutions and consultancy. Several industries across the world, by choice or compulsion, have adopted a knowledge and insights-driven approach to strategic decision making.”
Marco Marranini, COO Europe, Open Influence, said: “The communications sector in the Middle East and North Africa is evolving at a phenomenal pace, and we are pleased to expand our footprint to a market ripe for the next wave of digital transformation. Influencer marketing has already picked up pace in the region, and with ‘Open Influence MENA,’ we’re excited to work with companies and provide them with the tools and insights they need to engage with influencers as passionate storytellers inspiring deeper connections between their brand and its audiences. Further, TRACCS’ region-wide presence complements our network of offices in the US, Europe and Asia, and we look forward to harnessing our synergies to develop highly impactful campaigns for our clients in this part of the world.”
With a network of eight offices spanning five countries, Open Influence’s award-winning influencer marketing experts have conceptualized and executed more than 1,500 tailor-made campaigns for some of the world’s top and most discerning brands including Disney, Puma, Ford, Barilla, L’Oréal, Huawei, Unilever and Qantas among many others.
“Open Influence MENA” combines TRACCS’ industry-leading communication capabilities, and Open Influence’s proprietary technology platform and global expertise to unlock real-time insights to help clients maximize ROI of their influencer strategies, by allowing them to make calculated and informed decisions. TRACCS and Open Influence have already commenced collaborative work for existing regional clientele, as both organizations gear up for the formal partnership announcement by the beginning of next year.
Mohamed Al-Ayed, president and CEO, TRACCS, said: “As a leading, home-grown PR network, it is imperative that we have our finger on the pulse at all times, and it is our responsibility to continuously provide industry benchmarking services, solutions and consultancy. Several industries across the world, by choice or compulsion, have adopted a knowledge and insights-driven approach to strategic decision making.”
Marco Marranini, COO Europe, Open Influence, said: “The communications sector in the Middle East and North Africa is evolving at a phenomenal pace, and we are pleased to expand our footprint to a market ripe for the next wave of digital transformation. Influencer marketing has already picked up pace in the region, and with ‘Open Influence MENA,’ we’re excited to work with companies and provide them with the tools and insights they need to engage with influencers as passionate storytellers inspiring deeper connections between their brand and its audiences. Further, TRACCS’ region-wide presence complements our network of offices in the US, Europe and Asia, and we look forward to harnessing our synergies to develop highly impactful campaigns for our clients in this part of the world.”
With a network of eight offices spanning five countries, Open Influence’s award-winning influencer marketing experts have conceptualized and executed more than 1,500 tailor-made campaigns for some of the world’s top and most discerning brands including Disney, Puma, Ford, Barilla, L’Oréal, Huawei, Unilever and Qantas among many others.
