Fleeriya Group recently opened its second Saudi department store “Sahara” in Riyadh. The outlet in Riyadh’s new industrial city is the group’s 21st global store. The inauguration ceremony was held on Oct. 26 and attended by Fleeriya Group directors and officials.
The new Sahara outlet offers customers an exclusive shopping area of more than 12,000-square-feet. It has over 10,000 products in 20 different categories to choose from, including a wide range of men’s wear, kids’ wear, infant wear, footwear, stationary, watches, electronics, mobile, and health and beauty products.
Fazal Rahman, chief executive, Fleeriya Group, said: “The store has several benefits such as, great discounts and offers around the year with the best quality products from around the world. We have added more value for customer spending by offering various promotions and discounts throughout its life in the Kingdom since inception.”
The store had exciting offers for customers on the inauguration day. The first 50 customers got a voucher worth SR100 ($26) when they shopped for SR200.
The new store is located at the north end of Industrial City 2, close to the Enjaz Bank branch.
Fleeriya Group enjoys a loyal customer base in the Kingdom and worldwide.
Apart from Sahara department stores, Fleeriya Group operates hypermarkets and department stores under the brandname City Flower. During the last 25 years, the retail group has stepped into the hypermarket sector with a strong presence in Riyadh, Dammam, Hafar Al-Batin, Hail, Buraidah, Jubail, Alkhobar, Sakaka and Hofuf. The group has plans to expand further.
The new Sahara outlet offers customers an exclusive shopping area of more than 12,000-square-feet. It has over 10,000 products in 20 different categories to choose from, including a wide range of men’s wear, kids’ wear, infant wear, footwear, stationary, watches, electronics, mobile, and health and beauty products.
Fazal Rahman, chief executive, Fleeriya Group, said: “The store has several benefits such as, great discounts and offers around the year with the best quality products from around the world. We have added more value for customer spending by offering various promotions and discounts throughout its life in the Kingdom since inception.”
The store had exciting offers for customers on the inauguration day. The first 50 customers got a voucher worth SR100 ($26) when they shopped for SR200.
The new store is located at the north end of Industrial City 2, close to the Enjaz Bank branch.
Fleeriya Group enjoys a loyal customer base in the Kingdom and worldwide.
Apart from Sahara department stores, Fleeriya Group operates hypermarkets and department stores under the brandname City Flower. During the last 25 years, the retail group has stepped into the hypermarket sector with a strong presence in Riyadh, Dammam, Hafar Al-Batin, Hail, Buraidah, Jubail, Alkhobar, Sakaka and Hofuf. The group has plans to expand further.
