Meet Eric Arnoux: The interior designer set to conquer the world

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Updated 23 November 2017

Meet Eric Arnoux: The interior designer set to conquer the world

There is a lot of talk about a superstar who is changing the way we think about interior design. Everyone is talking about this star who has high society buzzing and what was the best kept secret, is now being talked about with a lot of excitement.
Eric Arnoux does not follow trends. He creates them. He makes the impossible, possible. He is an interior decorator conqueror and is taking the world by storm.
Arnoux has invented a concept so unique and so daring that you could be forgiven for thinking that perhaps it could only exist in a fantasy. Only it does not — Arnoux has brought it to life and the result is mind-blowing.
Arnoux has conceptualized the idea of the “desert chalet.”
Traditionally chalets are cozy mountain dwellings, but Arnoux in his unique way, has brought his French flair to this concept that speaks of exotic Scheherazade nights with European elegance and glamor.
He has that artistic eye and skill that is so intriguing and stylish it makes you want to know more about how you too, can enjoy the quality comfort he is fast becoming internationally renowned for.
His chalets beckon you to take some time out of your busy life and enjoy indulgence and pampering par excellence. Arnoux brings this European panache and aspirational lifestyle ambition and marries this with desert style and the evidence is in the details. Hand-blown Venetian glass chandeliers cast warmth over rooms, rich, bold colors break with the traditions of the usual desert browns and earth tones, and centerpieces like his see-through piano become conversation pieces.
Arnoux includes plush fabrics, modern finishings, glittering crystal chandeliers and oversized furniture.
Arnoux also has other properties in the South of France. Whether you are looking for a mountain sojourn or sunny seaside properties, there is something for everyone.
But it is the chalets that are the true stars. Arnoux’s range of available chalets tucked into the picturesque mountains, provide an opportunity for you to enjoy the experience of a lifetime with all the desirable home comforts. Your every need is taken care of — from in-house chefs to the use of a car and driver. Ladies even have the use of a hairdresser to ensure maximum pampering possibilities. A trip to the Brickell chalet in the Megeve is all the proof you need that Arnoux understands luxury on a whole new level.
Where did it all start?
From his humble beginnings as a carpenter and student of engineering, Arnoux has learned the ins and outs of how to create the perfect living experience, both structurally and aesthetically. Arnoux studied in Grenoble, France. Following this, he took a foray into construction and even sold real-estate before discovering that his true passion is interior design. And the results speak for themselves.
Arnoux’s muse is his girlfriend, who brings a fresh, youthful inspiration to his aesthetic.
It is not just business that Arnoux is passionate about. He has a growing concern about the plight of those who are disadvantaged and suffering. He feels a particular affinity to those who are refugees.
“I am very grateful that over the years I have managed to build a successful business making people’s homes beautiful, but I am growing more and more aware that there are many who have nothing and that I am in a position to be able to help them. I see the increasing number of homeless people in Europe, especially refugees from various countries and I want to make sure that in some way possible, I can contribute to helping to make their lives better,” said Arnoux.
Arnoux believes that an investment in his abilities or a stay in his chalets can support his philanthropic intentions to help those who cannot help themselves. This has inspired the Emirati royal family and following a successful project with them, Arnoux has donated to the cause most close to his heart.
From the desert dune of the UAE, Arnoux will travel to Morocco and then to conquer the US where the jet-set eagerly await him.


IWC Schaffhausen opens new boutique in Riyadh

Updated 05 July 2020

IWC Schaffhausen opens new boutique in Riyadh

Swiss luxury watch manufacturer IWC Schaffhausen has launched a new boutique at Mode Al-Faisaliah Mall in Riyadh. Known for their timeless innovation and technical ingenuity, IWC’s latest addition to its client experience-centric boutiques in the region has opened in partnership with Attar United. The store is strategically located in the capital city’s ultimate luxury retail destination.

“At Mode Al-Faisaliah IWC Boutique, watch enthusiasts and collectors can expect to embark on a memorable shopping experience with personalized attention from client advisers who focus on every discerning customer’s requirement,” a statement said.

“Guests can discover our latest Portugieser collection with novelties such as The Portugieser Perpetual Calendar 42. With storytelling at the core of the brand and its numerous successful partnerships, each experience at the boutique is interesting and educational from the moment you walk through the doors until the end of every visit. With the aim of catering to the needs of every trusted client and prospective new customer in Riyadh, the Mode Al-Faisaliah boutique is committed to making every exciting and emotional journey of buying an IWC Schaffhausen watch, a special one.”

Stretching across 110 square meters over a single story, the boutique will house limited-edition timepieces. The store pays homage to the brand’s expertise and craftsmanship in watchmaking. Every corner of the new boutique is designed by IWC Schaffhausen’s in-house architects and aesthetically aligns with the brand’s unique identity, which is seen through personalized touches, finishes and textures including soft beige hues and dark wooden accents. This offers both a masculine and welcoming atmosphere that is the perfect setting to showcase IWC Schaffhausen timepieces.

“IWC is excited to unveil this new boutique in Saudi Arabia with our partner Attar United. We consider the Saudi market to be one with strong growth potential and have been eagerly awaiting this boutique opening for a long time. The layout of the space is centered around luxury with a cozy feeling, to make it welcoming to all customers and keep them at ease. With shoppers in Saudi wanting more close and trusted brand relationships, the arrival of this new boutique falls in line with IWC Schaffhausen’s pivotal goal to foster strong client loyalty,” said Mehdi Rajan, regional brand director of IWC Schaffhausen for the Middle East, India and Africa.

CEO of Attar United Company Mohammed Saddik Attar said: “Our partnership with the Swiss watchmaking brand, IWC Schaffhausen, is one that is of great importance to us as this signifies the first of many collaborations in the booming landscape of luxury boutiques opening in the Kingdom.”

With a growing community of loyal customers, collectors and fans in the Middle East, Saudi Arabia is indeed an ideal location for IWC Schaffhausen.