Noon inks deal with eXtra to showcase global electronics and home appliances brands

Mohamed Alabbar, founder of Noon, and Abdullah Al-Fozan, chairman and founder of eXtra, pictured at the eXtra store in Alkhobar.

Noon, a digital marketplace in the region, has signed a partnership agreement with United Electronics Company (eXtra) that establishes the Saudi electronics giant as Noon’s exclusive partner for a range of consumer electronics and home appliance items such as Samsung, LG, Sony, Braun, Kenwood and Moulinex, among others.
The strategic agreement positions eXtra and Noon as key partners in the fast-growing e-commerce market in the region. The two companies will collaborate on commercial, marketing and supply chain platforms to bring a “world-class” shopping experience to the region’s online shoppers.
Noon is an Arabic-first offering, built to cater to the expectations of the region’s customers and retailers.
“Our partnership with eXtra is consistent with our vision of making Noon a platform for the region’s retailers to come together in a digital marketplace.
“We believe this partnership will improve Noon’s value proposition to its customers in Saudi Arabia and the UAE,” said Mohamed Alabbar, founder of Noon. “Valuable and strategic partnerships with leading retailers such as eXtra enable Noon’s continued growth. Our strong connections with the local retail community add to our growing product assortment, allowing us to offer more choices to our customers.”
Abdullah Al-Fozan, chairman and founder of eXtra, said: “Such a strategic agreement is just another example of eXtra’s constant effort in developing partnerships to deliver regional and local market growth.” He also stressed the importance of driving the Kingdom’s economic growth led by Saudi Vision 2030.
“This partnership will make a positive impact on the market growth, including the creation of new job opportunities for the youth in the Kingdom,” Al-Fozan added.
Mohamed Galal, CEO, eXtra, added that the vision of eXtra’s partnership with Noon is to deliver customer flexibility, enabling them to buy from anywhere, at any time, delivered at any place, or picked from 43 stores in 26 cities, offering various payment options — Saddad, credit card, instalment, cash on delivery, and supported with eXtra’s lowest price guarantee, and extensive after-sales services.
Launched in October in the UAE, Noon is headquartered in Riyadh and is set to start serving customers in Saudi Arabia very shortly.