Samer Omar, CEO of VirtuPort, organizers of the MENA Information Security Conference 2017, has said that the W7Worldwide consulting agency, a marketing communication partner for the event, played a valuable role in delivering the message to the target audience, both efficiently and professionally.
Omar said the communication campaign designed by W7Worldwide helped members of the Saudi cybersecurity community to learn about the goals, vision and mission of the conference. “This was reflected positively in how well it was received by various local, regional and international media outlets,” he added.
“The selection of W7Worldwide as a strategic marketing communications partner was one of the tools of qualitative success during the conference held on Nov. 21 in Riyadh. The agency’s work reflected its experience gained from previous campaigns in cybersecurity, working with major international and regional specialized companies such as Kaspersky Lab and Booz Allen Hamilton,” Omar said.
W7Worldwide oversaw the management of the Twitter campaign and the media hub of the MENA Information Security Conference, now in its fifth edition.
W7Worldwide Cofounder Abdullah Inayat, said preparations for the conference started two months ago to enhance communication with various media outlets to achieve the strategic goals of the conference.
W7Worldwide has extensive experience in strategic consulting and has provided advisory services to a number of government sectors (ministries and other entities). It has 15 years of experience in the field of communication and information, serving more than 100 clients in 20 vital sectors.
In Saudi Arabia, W7Worldwide serves its clients in areas of specialized research and studies, strategic planning, image and reputation for individuals and brands, public relations, social media, creativity and design, website development and technology solutions.
Omar said the communication campaign designed by W7Worldwide helped members of the Saudi cybersecurity community to learn about the goals, vision and mission of the conference. “This was reflected positively in how well it was received by various local, regional and international media outlets,” he added.
“The selection of W7Worldwide as a strategic marketing communications partner was one of the tools of qualitative success during the conference held on Nov. 21 in Riyadh. The agency’s work reflected its experience gained from previous campaigns in cybersecurity, working with major international and regional specialized companies such as Kaspersky Lab and Booz Allen Hamilton,” Omar said.
W7Worldwide oversaw the management of the Twitter campaign and the media hub of the MENA Information Security Conference, now in its fifth edition.
W7Worldwide Cofounder Abdullah Inayat, said preparations for the conference started two months ago to enhance communication with various media outlets to achieve the strategic goals of the conference.
W7Worldwide has extensive experience in strategic consulting and has provided advisory services to a number of government sectors (ministries and other entities). It has 15 years of experience in the field of communication and information, serving more than 100 clients in 20 vital sectors.
In Saudi Arabia, W7Worldwide serves its clients in areas of specialized research and studies, strategic planning, image and reputation for individuals and brands, public relations, social media, creativity and design, website development and technology solutions.
