100 productive families benefit from Red Sea Mall’s initiative

Updated 11 March 2018

100 productive families benefit from Red Sea Mall’s initiative

The Red Sea Mall’s productive families initiative “How to Be a Leader,” launched in cooperation with the Jeddah Chamber of Commerce and Industry, completed its second successful year.
It is a platform that enables families to become a part of the business world. The initiative supports the ambitions of many, and 100 participating families were awarded for achieving positive results this year.
Aidrous Al-Bar, executive member of Red Sea Markets Company Ltd., which owns the mall, expressed his appreciation for the participating families. He also thanked the “Ala Mazaji” group, which supervised the “Productive Families Kiosks.”
Al-Bar said: “The success of this initiative that was a result of fruitful cooperation between the Red Sea Mall and the Jeddah Chamber of Commerce and Industry brings us pride. In only two years, the initiative has attracted 200 families that displayed various projects with great commercial ideas. From the very beginning, the mall has had plans to ensure the success and continuity of the initiative to support the participating families. We will continue to support the families in line with Vision 2030 and to integrate the private sector and achieve economic development. Small enterprises now form an important segment which is highly supported by our government.”
Mohammed Al-Asiri, marketing manager of Red Sea Mall, said: “We worked on developing this initiative to become an active platform for productive families with limited incomes. There have been many meetings with governmental entities to specify the sector which benefits the most from this initiative aiming to further develop it and the results of these meetings will soon be announced.”
Several participants displayed their products during the two-day event at the mall.
Participant Rania Ghimrawi, a microbiology graduate, said: “I have always been intrigued with Arabian style and fashion to create my personal style. I studied graphic design courses and began participating in various initiatives allowing me to showcase my products. Through my participation in the ‘Productive Families Kiosks’ at the Red Sea Mall, I was able to make a bigger difference, and for that I thank the Red Sea Mall for supporting me to fulfil my goals.”
She said she hopes to some day have her own store at the mall.


Dur Hospitality launches training academy for aspiring hoteliers

The announcement was made during a special event attended by the company’s CEO Sultan Al-Otaibi and a number of its senior officials.
Updated 15 September 2019

Dur Hospitality launches training academy for aspiring hoteliers

Saudi hospitality company Dur Hospitality has launched a training academy specialized in hospitality disciplines. The announcement was made during a special event attended by the company’s CEO Sultan Al-Otaibi and a number of its senior officials, in addition to a group of notable local and international hospitality sector professionals.
Dur’s CEO highlighted the importance of the academy, which he said aims to equip local talents interested in working in this sector with the necessary skills and qualifications. He added that the academy’s goals also include training current Dur employees and equipping them with knowledge and applied skills that they require to succeed. He elaborated that the academy will operate over two phases, with the first seeking to fulfill the company’s requirements and ensuring its staff is qualified to execute its future expansion strategy ongoing till 2020, while the second phase will contribute toward supplying the local hotel service sector with qualified and capable national talents.
Al-Otaibi said the academy’s ultimate objective is to equip trainees with world-class skills and provide them with guidance from local and international sector leaders to help them achieve excellence.
The academy will present a number of training programs that aim to raise the qualification and skill level among trainees, which will eventually reflect positively on the Saudi hospitality sector. These programs will cover three main parts, where the first part will include programs on leadership and supervision and will last for 12 months. It will cater to internal supervision and front desk employees, food and beverage production and service employees, and marketing and sales employees.
The second part will be dedicated to training new recruits and will last between three to six months. Likewise, it will include training front desk employees, internal supervision employees, food and beverage production and service employees, and marketing and sales employees.
The third part of the program will include shorter development courses that last between one and five days. It will cover topics including central management for internal and external operations, hotel management, customer service, and health and safety.
Established in 1976, Dur Hospitality has extensive record in managing, developing and operating a wide portfolio of hotels and residential compounds across the Kingdom.