Almajdouie Motors, the authorized distributor of Changan cars in Saudi Arabia, bagged the “Best Marketing Campaign” award at the recently held 6th PR Arabia National Auto Award for 2018.
The ceremony was attended by Prince Khalid bin Sultan Al-Abdullah Al-Faisal, president of the Saudi Arabian Motor Federation, Saudi car dealers and members of the press.
Mohamed Ali Almajdouie, managing director of Almajdouie Motors — Changan, received the award. The prize recognized the successful “Extreme Heat Challenge” campaign launched by the company last summer.
The campaign reportedly attracted huge public attention to the high-quality performance and durability of Changan cars under severe driving conditions and extreme temperatures. It was widely successful on social media as well, with a number of influencers participating in it.
The campaign trail covered Saudi Arabia, Kuwait and the UAE, and a distance of over 20,000 kilometers.
Almajdouie said: “This is a great new accomplishment in a series of our other achievements since we have acquired the dealership of Changan cars. This is thanks to the precise execution of our strategic plans in terms of both the marketing and social initiatives. We are proud to win this prestigious award.”
He said the company will introduce the new Changan CS95 in the coming months. The car was tested in the “Extreme Heat Challenge” campaign with the participation of a group of experts from China, who assessed its capabilities. The car operated perfectly under the harshest driving and climate conditions, they found.
The ceremony was attended by Prince Khalid bin Sultan Al-Abdullah Al-Faisal, president of the Saudi Arabian Motor Federation, Saudi car dealers and members of the press.
Mohamed Ali Almajdouie, managing director of Almajdouie Motors — Changan, received the award. The prize recognized the successful “Extreme Heat Challenge” campaign launched by the company last summer.
The campaign reportedly attracted huge public attention to the high-quality performance and durability of Changan cars under severe driving conditions and extreme temperatures. It was widely successful on social media as well, with a number of influencers participating in it.
The campaign trail covered Saudi Arabia, Kuwait and the UAE, and a distance of over 20,000 kilometers.
Almajdouie said: “This is a great new accomplishment in a series of our other achievements since we have acquired the dealership of Changan cars. This is thanks to the precise execution of our strategic plans in terms of both the marketing and social initiatives. We are proud to win this prestigious award.”
He said the company will introduce the new Changan CS95 in the coming months. The car was tested in the “Extreme Heat Challenge” campaign with the participation of a group of experts from China, who assessed its capabilities. The car operated perfectly under the harshest driving and climate conditions, they found.
