Alyasra Fashion to establish training academy for Saudis

Asil Attar, Alyasra Fashion chief executive officer.

Alyasra Fashion, a leading fashion and retail brand in the region, will establish a training academy to support careers of Saudi nationals in the retail industry.
The training programs, which include functional and behavioral training, are expected to help Saudis to achieve leadership roles and success in their careers.
“The aim of the retail academy will be to help launch and advance retail careers of Saudis, while supporting the country’s fast-growing retail fashion sector within the framework of Saudi Vision 2030,” the company said in a press release.
The announcement was made by Asil Attar, Alyasra Fashion chief executive officer. Attar, who is a global fashion industry expert besides being among the top 55 most powerful Arab women recognized by Forbes, told Arab News: “Alyasra will work together to leverage support of leading international academic fashion institutions to help develop the academy in Riyadh.”
She said that a large number of Saudi men and women will benefit from the industry skills training as “Saudization is a key priority for Alyasrah, which is one of the top pioneers in supporting the feminization of stores.”
Attar said the company has managed to achieve 100 percent feminization in brands such as DKNY and Trinkets, and aims to have 100 percent Saudization in all brands across the region by the end of August.
“Alyasra fashion has a strong foundation and we look for strategic opportunities that fit within our portfolio, placing our customer at the heart of everything we do,” she added.
Alyasra Fashion has over 250 stores across the Middle East including stores selling everything from watches, jewelry, ready-to-wear fashion, leather goods, accessories and footwear. These include over 60 brands, such as Max Mara Group, LVMH, Jimmy Choo, DKNY, Fossil Group, OnTime, Cole Haan, Ecco and Trinkets.