United Yousef M. Naghi Co. Ltd., the official partner of Pirelli tires in Saudi Arabia, has launched a women’s driving awareness campaign.

The campaign targets female students of the University of Business and Technology, Dar Al-Hekma University and Batterjee University.

“Saudi women are important to Pirelli due to the fact that they are now part of our potential clients after the royal decree of King Salman that allows women to drive,” said the president of United Yousef M. Naghi Co. Ltd., Ammar Naghi.

“This campaign aims to raise women’s awareness on traffic regulations to maintain the safety of road users and reduce the risk of accidents caused by defective tires.” Tires are an important part of a vehicle when it comes to performance and safety.