Samaco launches VR tech for Audi A8

Updated 29 April 2018

Samaco launches VR tech for Audi A8

Samaco Automotive Company, the exclusive dealer for Audi cars in Saudi Arabia, is giving customers an opportunity to experience the new Audi A8 2018 through virtual reality (VR), prior to the car arriving in the Kingdom. The VR experience simulates the appearance of the car in a realistic three-dimensional environment bringing the car to life in an engaging way for the customer.
The virtual reality technology for the dealer’s showroom, launched by Audi, is expected to contribute significantly to enhance the customer buying experience for the entire range of Audi models. The new Audi VR experience enjoyed global media attention when it was launched at the Paris Motor Show in 2017. Through this virtual reality experience for the Audi A8, customers are able to view the car from every angle, as well as experience the interior features and driving assistance systems available.
Karem Tas, general manager of Audi brand at Samaco Automotive Company, said: “We have had lots of interest for the all-new Audi A8 and we are looking forward to the arrival of our flagship model in Saudi Arabian markets at the end of this month. To enable our customers to experience the full possibilities of the car they desire, we introduced the virtual reality experience ahead of these first cars arriving and it has been a great success. We look forward to using this technology for all new Audi models in the future.”
He added: “Virtual reality (VR) technology is known worldwide, but this is the first time this technology has been used for customers in automotive showrooms in the Middle East. This experience not only showcases all the specification possibilities for the Audi A8, but also allows the customer to have a 360-degree view of the car.”
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in 12 countries.


MBRSC opens registration for space science camp

Updated 09 August 2020

MBRSC opens registration for space science camp

The Mohammed Bin Rashid Space Centre (MBRSC) has announced the opening of registration for the Deep Learning Camp for university students, which will be held virtually from Aug. 18 to 20. The Deep Learning Camp is part of the initiatives of the MBRSC to support the UAE’s strategic directions in the science and technology fields, promoting the building of a generation capable of adopting advanced technologies to tackle future challenges.

Through the camp, MBRSC aims to provide the youth with a unique experience to explore space science through theoretical and practical lessons, activities conducted by experts and specialists in the field from the center. The camp is a great opportunity for students interested in the field of space sciences to acquire new skills about remote sensing and satellite analysis.

Yousuf Hamad Al-Shaibani, director general, MBRSC, said: “The Mohammed Bin Rashid Space Centre is keen to make effective contributions that support the UAE’s strategic directions in the science and technology field. Young people can explore the important aspect of space science and modern technologies that are the basis for advanced science in all fields through this camp. The UAE’s ambition to strengthen its leadership in the space sector is clear, as the country is taking prominent initiatives in space technology and enhancing its role in this field. This has acted as a catalyst for younger generations to study such scientific disciplines.”

Saeed Al-Mansoori, head of application development and analysis section, MBRSC, said: “Through these initiatives, we are working to prepare the youth and develop their skills to keep pace with the future of deep learning and artificial intelligence technologies. To keep pace with the developments in the field of space sciences and technology in the region and globally, it has become necessary to possess such important skills and knowledge.”

“This camp is a great opportunity for students interested in space science. The camp includes theoretical and practical activities, including sessions on satellite image analysis, remote sensing and artificial intelligence, and other topics related to enriching young people’s knowledge and attracting them to this field,” added Al-Mansoori.

The Deep Learning Camp is divided into theoretical and practical sessions. The theoretical sessions deal with the definition of the principles of deep learning, its applications and the techniques used therein, with focus on satellite image analysis. The practical sessions will involve learning the applied aspects of deep learning through specialized machine learning applications, including Python programming with Google Colab. The practical session will also engage the participants in a technological challenge through a hackathon, with great prizes awaiting the winners.

During the three-day camp, participants will learn 3 key elements: Principles of deep learning and artificial intelligence, how to use satellite imagery, and the ability to analyze and classify satellite images from a set of satellite image data.