Hyundai Accent 2018 has clinched the coveted “Car of the Year” title in the Saudi Arabian automotive media.
The award was announced recently in the presence of journalists specializing in the motoring sector, many of whom had rated the car.
The achievement is a valuable addition to the Hyundai brand’s success in Saudi Arabia, yet the Korean carmaker aspires to launch even more sophisticated models to establish prominence in various car categories.
For many years, Hyundai Accent managed to maintain its leading position as Saudi Arabia’s bestselling car despite the decline of auto sales seen in the Kingdom in general, sustaining its top position in the Saudi market’s 10 bestselling cars.
Mike Song, head of operations, Hyundai Middle East and Africa, said: “We are proud and delighted about winning this award.” He added: “Saudi Arabian media’s choice award confirms Accent’s stylish design and outstanding performance.
“This, in addition to the launch of this model in the Saudi market, has helped us greatly to dominate this category.”
The latest Hyundai Accent model has embraced major improvements over its predecessor, which was itself an “excellent model and enjoyed great popularity among users,” Song said, adding that the new-generation Accent has a modern design and completely new engineering.
He added: “I would like to thank everyone who voted for Accent. I would also like to thank everyone for their trust in Accent, which is our pride, appreciation and inspiration to develop our services to be always worthy of trust of our customers. Hyundai Accent is one of Hyundai’s most distinctive cars, and enjoys a good reputation in terms of quality and value.
This all-new model represents a continuation of Accent legacy, which is supported by Hyundai’s great commitment toward innovation. The fifth generation of Accent is more powerful, safer, highly sophisticated, fun to drive and has greater fuel economy.”
