Jennifer Lopez has collaborated with global beauty brand Inglot Cosmetics to debut a limited-edition collection.
Launched on April 26, the line brings Lopez’s and Inglot’s “shared vision of strong femininity to life and offers women diverse ways to express themselves through beauty.”
Everyone can now achieve their own authentic “JLo Glow,” the makeup brand said.
“The capsule collection we created with Inglot is filled with all my go-to products in my favorite colors. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and of course bronzers,” said Lopez.
“What I think is unique and exciting is our Freedom System Palette— which allows you to create your own personalized palette with the specific colors and products that you need. Now you no longer have to buy that five-piece eye shadow kit to get the one color you really want!”
The company said Lopez worked closely with the brand on every aspect of the collection including the shade range, ad campaign, and packaging.
Lopez said she built the line for women like her who are always on the go. The product collection allows women to create unique looks of their own, whether they’re going for a natural daytime look or going-out-glam, inspired by the hitmaker’s styles.
“We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” said Grzegorz Inglot, vice president of US operations for Inglot. “In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous.”
The 70-piece collection ranges from powders to lipsticks, shadows to eyelashes and cosmetic palettes.
All colors in the line were created and handpicked by Lopez herself. The star of the collection is the Freedom System that allows consumers to create unique palettes with over 300,000 combination possibilities, the brand said.
