OMO has launched the ninth edition of its “Share a Touch of Love” clothes collection drive. The Ramadan campaign aims to build on the success of its previous editions that have seen record-breaking results. This year, OMO will collaborate with Kiswat Al-Sayida Aisha to bring the donations to thousands of families in need.
The campaign has already collected and distributed over a million items of clothing from the previous editions. The clothes are washed with OMO and Comfort and repackaged before being delivered.
“OMO’s brand values have been togetherness and sharing and we at Unilever are proud to carry those values on for yet another year with the ‘Share A Touch of Love’ campaign,” Marwan Yassin, home care marketing director, Unilever Gulf and KSA.
The campaign has already collected and distributed over a million items of clothing from the previous editions. The clothes are washed with OMO and Comfort and repackaged before being delivered.
“OMO’s brand values have been togetherness and sharing and we at Unilever are proud to carry those values on for yet another year with the ‘Share A Touch of Love’ campaign,” Marwan Yassin, home care marketing director, Unilever Gulf and KSA.
