#Halawani_Al-Khair campaign spreads goodness in Saudi Arabia

Over 500,000 meals for iftar are being distributed all over the Kingdom
Updated 14 June 2018

#Halawani_Al-Khair campaign spreads goodness in Saudi Arabia

Halawani Brothers, a leading food manufacturing company in the Kingdom, has launched the second edition of the #Halawani_Al-Khair campaign. The initiative is part of the company’s corporate social responsibility (CSR) and aims to promote volunteering and extend philanthropy, reflecting the company’s commitment toward Saudi citizens and residents.

This year, the #Halawani_Al-Khair initiative has added more development and philanthropy activities. Over 500,000 meals for iftar are being distributed all over the Kingdom. The campaign includes the “Employees Volunteering Program” in cooperation with the “Khadoom” program. 

“Iftar Al-Khair” at the King Abdul Aziz International Airport included the distribution of more than 800 Ramadan baskets, in addition to supporting about 10,000 families in cooperation with the Nama Charity and Development Association.

Saleh Ahmed Hefni, CEO and managing director of Halawani Bros, said the #Halawani_Al-Khair campaign has achieved many successes in its second year through initiatives targeting diverse segments of society.

He said the campaign has also achieved its objective of promoting the community and empowering individuals to be effective and productive members of society.

“Successes energize Halawani Bros. to develop the initiative and include several new activities and sectors, which has encouraged many associations and charities to become partners in these activities,” Hefni added.

The #Halawani_Al-Khair initiative in its first year achieved remarkable successes in volunteering and charitable work. This Ramadan, it is expected to reach wider segments of society with the gold sponsorship of the “Ramadan Aman 7” campaign in the Kingdom, which aims to reduce traffic accidents and excess speed.

Around 14,000 volunteers from different segments of society are involved in the distribution of light iftar meals to drivers before the Maghreb prayer at vital traffic junctions and crowded sites in Saudi Arabia, the UAE, Kuwait, Bahrain, Oman, Jordan and Bosnia. Over 360,000 meals will be distributed in 17 cities in the Kingdom.

The company’s executives, employees and their families are participating in the initiative with the objective of interacting with the community in spreading goodness and serving the people of the Kingdom.


Mobile Legends launches new hero for MENA

The new Middle Eastern hero, Khaleed, also known as the Desert Scimitar, demonstrates the temperament of the desert warrior and will join the virtual battlefield on Aug. 7.
Updated 03 August 2020

Mobile Legends launches new hero for MENA

Mobile Legends: Bang Bang, a mobile multiplayer online battle arena (MOBA) developed and published by Moonton, has launched a new Middle Eastern hero on the occasion of Eid Al-Adha. Khaleed, also known as the Desert Scimitar, has been available for purchase since July 31 and will join the virtual battlefield on Aug. 7.
Wearing armor and equipped with a sharp sword, Khaleed demonstrates the temperament of the desert warrior. He has three distinct skills that he uses to tackle his enemies.
The first is called Desert Tornado, which sees Khaleed leap into the air and spin around with his weapon. If he is able to hit a hero, he can dash toward that hero’s direction and use Desert Tornado again.
The skill can be used up to three times. The second skill, called Quicksand Guard, harnesses the power of sand to give Khaleed regenerating capabilities and a reduction in damage. When used, heroes advancing toward Khaleed will be slowed significantly. The third skill is called Raging Sandstorm, where Khaleed summons a sandstorm at the designated location.
Enemies in the direction of the sandstorm will be knocked back. Meanwhile, those who are at the landing spot will be heavily damaged.
Additionally, his passive ability is called Sand Walk. When moving, Khaleed is able to accumulate sand, and when the meter is full, he will begin gliding on the map. When active, he has increased movement speed and damage.

HIGHLIGHTS

• According to Google, Mobile Legends ranks No. 3 in the UAE, and No. 7 in Saudi Arabia and Kuwait.

• The game has been downloaded more than 500 million times. • It has held eSports events such as cosplay competitions, tournaments and roadshows in different countries.

Moonton, an international gaming company, aims to bring different kinds of exciting online games to users around the world.
In Mobile Legends, users can team up with their friends, family or other players to fight enemies and kill monsters, and enjoy a sense of victory brought by the power of the team.
With the rise in internet usage in the Middle East, more and more international gaming enterprises are eyeing to enter the region.
Recently, Mobile Legends has seen an increase in its popularity in the Middle East, with top YouTubers such as Arab Games Network and oCMz calling on their fans to download the game.
According to Google, Mobile Legends ranks No. 3 in the UAE, and No. 7 in Saudi Arabia and Kuwait. The game has been downloaded more than 500 million times and has held eSports events such as cosplay competitions, tournaments and roadshows in different countries.