Hyundai is calling on Africa and Middle East governments to support local or regional New Car Assessment Programs (NCAP), with consumers currently comparing results from Europe or the US when making buying decisions.

Hyundai Head of Operations for Africa and the Middle East Mike Song, said consumers increasingly consider NCAP ratings when choosing a new car. However, he warned that buyers can be misled if they live outside the market where testing takes place.

“NCAP stars are like horsepower or fuel economy — they are a scientific measurement that people can use to compare models,” said Song. “That has transformed crash protection into a deciding factor for many buyers. The problem is that NCAP tests are market-specific, so that EuroNCAP tests, for example, only relate to EU-specification cars. The same model, as sold in a different market, may not get the same result.”

While the basic structure of a vehicle will usually remain consistent worldwide, many safety features are add-ons. This can include airbags, three-point seatbelts rather than less safe lap-belts for rear seats, ISOFIX child seat fittings, or active safety features such as electronic stability control (ESC) that help drivers keep control of the vehicle and avoid accidents.

The latest features offered include autonomous emergency braking AEB, lane departure warning systems, or adaptive cruise control. NCAP schemes are consistently updated to incorporate new technology, often far beyond minimum legal requirements.

“Buyers may not want some of these features, but they should have the power to make an informed decision,” said Song. “Locally relevant NCAP testing can give them that power.”

“Many buyers and many markets are extremely price sensitive, and safety features are an area where it is too easy to trim the cost of an entry-level model,” said Song. “Ideally, governments will set a high minimum standard to stop this. Where that is not possible, NCAP testing can make sure consumers understand the risks, and can encourage better choices.”

The first NCAP was launched in the US in 1979, backed by the federal government and using a series of standardized tests to encourage manufacturers to build safer cars, and consumers to buy them.