ALJ to drive foreign investment in auto sector

From left, Abdullah Al-Hazani, NICDP vice president; Shunkichi Kamiya, Kosei CEO and president; and Shigeki Enami, president and CEO, ALJ Japan; at the signing ceremony.
Updated 16 August 2018

ALJ to drive foreign investment in auto sector

Abdul Latif Jameel (ALJ) and Japanese company Kosei Aluminium (Kosei) have signed a memorandum of understanding (MoU) with the National Industrial Clusters Development Program (NICDP), driving foreign investment into Saudi Arabia’s auto manufacturing sector.

The MoU seeks to explore the manufacturing of automotive aluminum wheels and components in Saudi Arabia and is the first major Saudi Arabian-based automotive components manufacturing venture intended to produce export products for worldwide markets.

Long-term plans for the venture involve the establishment of a factory in Saudi Arabia, as a global hub for Kosei, contributed by Saudi Arabian Mining Company (MA’ADEN). The volume of wheels produced is expected to represent a significant market share in the world.

The MoU, signed by NICDP Vice President Abdullah Al-Hazani, on behalf of NICDP President Homood Al-Tuwaijiri, Kosei CEO and President Shunkichi Kamiya, and Abdul Latif Jameel Vice Chairman and Deputy President Hassan Jameel will see Abdul Latif Jameel, Kosei and NICDP undertake a study into the technical and financial feasibility of manufacturing automotive aluminum die casting wheels and components in Saudi Arabia. This would contribute to the development of the manufacturing industry in the country — a key priority of Saudi Vision 2030.

Kamiya said: “It is our pleasure to sign this MoU with NICDP and Abdul Latif Jameel, to discover the enormous potential and various opportunities in the Kingdom as well as the MENA region. I am pleased to state that, the timing of Kosei’s global vision 2021 and Saudi Arabia’s Vision 2030 are so apt that, it has brought the three parties together to conduct the feasibility study and work toward achieving the goals.”

Al-Hazani said: “We are glad to have this MoU signed with Kosei Aluminum, one of the prominent global automotive suppliers in Japan, and Abdul Latif Jameel, one of the biggest automotive business expertise established in Saudi Arabia.”

 Signing this MoU is a part of NICDP’s plans and activities to develop a globally competitive automotive industry, together with growing a strong automotive parts supply base, in Saudi Arabia, which is in line with Vision 2030 to diversify economy in non-oil sector in the kingdom.”

Jameel said: “This MoU explores the exciting potential to bring manufacturing skills and jobs to Saudi Arabia and marks the first Saudi Arabian venture in large-scale automotive components manufacturing for export. The agreement is an important step in NICDP’s efforts to develop the manufacturing industry in Saudi Arabia in accordance with Saudi Vision 2030, and strives to make a valuable contribution to the Saudi automotive cluster.” 

The signing comes ahead of the expected visit to Saudi Arabia by Japanese Prime Minister, Shinzō Abe, and follows a visit by King Salman in March 2017, during which Saudi Arabia and Japan agreed to deepen existing bilateral relations between the two countries and establish a solid strategic partnership, as part of the Saudi-Japan Vision 2030.

 


Elaa to redefine corporate & government travel in KSA

Updated 20 October 2020

Elaa to redefine corporate & government travel in KSA

Seera Group, a travel services company, has announced the launch of Elaa 3.0, a digital travel management solution (TMS) that has been designed to optimize corporate and government travel bookings across Saudi Arabia.

A new dedicated portal has been launched for Elaa, Seera’s travel management company, which enables employees of partner organizations to make all their bookings and travel planning seamlessly without having to go through a tedious and costly manual process. This means reduced cost through higher levels of transparency, predefined policy setting and travel management efficiency.

“Elaa made the most of the downtime caused by travel restrictions during the pandemic by digitizing and simplifying the processes and enabling continuous improvement and innovation for its partner companies across private and public sectors,” a statement said.

The new improved platform can digitally connect everything for customers whilst supporting them in the new normal, as travel management policies, structures and strategies have changed following the COVID-19 pandemic.

Government ministries, departments and corporations with large-scale travel management requirements, can now manage all their requirements through Elaa’s new portal, which is designed as a flexible and scalable booking platform that is easy to navigate and is both time- and cost-efficient.

Abdulrahman Mutrib, executive vice president and group chief technology officer of Seera Group, said: “The new reality has brought a significant change in the travel requirements of corporate and government entities. Travel policies are constantly being updated or reviewed, and only a travel management system that can factor in these changes in real-time can add true value to organizations. Over the past years, we have been investing significantly in digitizing our processes, and we are now ready to offer the next-generation TMS system for our customers.

“The digitization of the processes, end-to-end, will mean less complexities in bookings, easy modifications and changes, as needed, and higher levels of operational efficiency. The automation of travel management, through Elaa 3.0, will lead to not only saving time but also cost advantages for the organization.”

Among the benefits for customers include search, select and booking of employee trips as a self-service, as well as a streamlined and swift digital approval process seamlessly regulated with pre-configured internal travel policies.

“With real-time tracking of booking requests, Elaa 3.0 serves as a revolutionary product in the travel market sector in the Kingdom,” a statement said.

Elaa’s highly secure and automated platform aims to redefine corporate and government travel for the new era. Elaa, meaning “trusted adviser” in Arabic, has activated a suite of internal training programs to familiarize customers on the new models that will be implemented.