Swatch has unveiled its latest Fall-Winter 2018 collection of colorful and sparkling watches.
“Telling stories of an ancient past and a faraway future and proving that reinvention is the best form of innovation while triggering both imagination and senses is the essence of Swatch’s latest Fall-Winter collection,” the company said in a press release.
The three different themes link urban trends with local handcraft, bright colors with simple designs and understated style with statement pieces, adding up to a powerful selection that proves to be playful, colorful and joyful.
Swatch describes the different themes as: “In an ever-connected world, distance is shortened to a tap-away. The world is your neighborhood, a phenomenon that ‘Worldhood’ puts on the wrist in many different ways: Inspirations from all over the globe have found their place in this collection, where fantasy becomes reality, well-known ideas mix with new states of mind, and art is in cahoots with handcraft. World-famous museums have opened their archives and paved the way for a ‘swatchy’ recreation of historical art pieces; seem-to-be knitted watches make a contemporary wink to one’s own heritage; black-and-white models focus on the raw and substantial design, adding the story of the brand and sophisticated brushing techniques.”
The company describes the new collection as “more color, more fun and more fantasy.”
The new designs fully embrace the DNA of Swatch, where colors, shapes and stripes explode into vibrant designs. They feature bold styles with simplistic geometries; precious Swarovski stones set on discreet-colored watches; and pins and patches on denim looks.
