Riyadh hosts Dilmah’s School of Tea

A group picture of Dilmah’s School of Tea participants in Riyadh.
Updated 07 November 2018

Riyadh hosts Dilmah’s School of Tea

Dilmah’s School of Tea held its first session in Riyadh on Monday, attracting individual tea lovers, members of the hospitality sector, the retail sector and the media to a day-long presentation of the ins-and-outs of fine tea. 

Dilmah, a purveyor of pure Ceylon tea, is the only vertically integrated tea company in the world, owning components of the entire tea process from tea fields to distribution.

As part of its goal to educate the public on the taste of pure Ceylon tea and reintroduce it in a big way to the Kingdom, Dilmah brought its School of Tea to Riyadh for the very first time. “Education inspires passion and that is what we hope to achieve,” said Merril Fernando, the company’s founder. “We want to elevate tea to the same level as the finest cuisine because it is just as complex and satisfying as any gourmet offering.”

The School of Tea was established through a partnership with Institut Paul Bocose, an international culinary institute known for educating and training students who want to pursue careers in the culinary arts. In its fullest incarnation, the School of Tea takes place in Sri Lanka and extends across five days.

The School of Tea in Riyadh explored all components offered by the five-day program. After an introduction to Dilmah itself, visitors learned about the history of tea, the many varieties of the drink and the manufacturing process. The session ended with a tasting of four fine teas: Ceylon Silver Tips, Ceylon whole green tea, First Ceylon Oolong and Brilliant Breakfast.

This was followed by an overview of the tea producing regions of Sri Lanka and an explanation of why Ceylon tea is so valued by tea connoisseurs the world over. The day then segued to a demonstration of how to brew the perfect cup of tea, a task visitors tried their hand at.

The lunch hour was accompanied by instructions on tea pairings, demonstrating which teas should be served with certain plates. Afternoon sessions focused on the ethical issues involved in tea production and distribution as well as the health benefits tea offers within a modern lifestyle.

“Given Saudi Arabia’s long history of pure Ceylon tea, a tradition that has been interrupted by tea traders’ profit concerns, the country will be happy to become reacquainted with it. The School of Tea is not just a step in that direction, but it will also serve to reaffirm that tea is a fine beverage, not a cheap soft drink,” said Dilhan C. Fernando, Dilmah CEO. 

“I thought I knew something about tea, but I found out that there is so much more to lean,” said one of the tea lovers.


LuLu stores in Saudi Arabia launch Indian food festival

Updated 13 August 2020

LuLu stores in Saudi Arabia launch Indian food festival

  • The week-long event, in celebration of India’s Independence Day, features about 2,000 products

LuLu Hypermarkets is celebrating India’s Independence Day, which falls on Aug. 15, with an Indian-themed food festival across its stores in Saudi Arabia.

The week-long promotion, which continues until Aug. 18, features about 2,000 Indian products, including organic groceries, fresh foods, ethnic delicacies and desserts.

“We are trying to showcase the versatility and diversity of Indian food products handpicked by our well-spread supply chain in India and across the world,” said Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia.

The proximity of India to the Kingdom means that more fresh products arrive regularly, he added, most of which are flown in to maintain their freshness “as we move closer to a farm-to-fork concept in (the Kingdom), featuring both locally and internationally sourced ranges.”

As Saudi Arabia gears up for the start of the new school term, LuLu has also launched its back-to-school promotions.