Najm’s new corporate identity in line with Vision 2030

The new identity was unveiled at the Traffic Safety Conference in Riyadh.
Updated 12 March 2019

Najm’s new corporate identity in line with Vision 2030

Najm for Insurance Services has launched a new corporate identity, reflecting its strategy which aims at integrating its automation, awareness and customer services. The identity also affirms Najm’s commitment toward increasing and promoting traffic safety awareness across the Kingdom and achieving transparency in the company’s operations.

The new identity was unveiled at the Traffic Safety Conference in Riyadh, in the presence of Major General Mohammed Al-Bassami, director general of Traffic Department; Abdullah Al-Tuwaijri, director general of insurance supervision at the Saudi Arabian Monetary Authority (SAMA); Hesham Al-Sharif, chairman of Najm; and Dr. Mohammed Al-Sulaiman, CEO of Najm, in addition to several local and global insurance representatives and specialists. 

Najm CEO Dr. Al-Sulaiman said the company’s relaunched identity is in line with the targets outlined in the National Transformation Program 2020, which aim at enhancing digital services throughout various sectors. This, in turn, supports the realization of the objectives of the Saudi Vision 2030, he said. 

“We have launched a new identity that reflects our strategy and future objectives driven by our approach to constantly develop our services and keep up with the latest updates in insurance services. This further enhances Najm’s positioning as a leading vehicle insurance company in the Kingdom and the region,” Dr. Al-Sulaiman said. 

Maha Al-Shunaifi, director of corporate communications and marketing at Najm, said the new identity further strengthens the company’s awareness role by promoting a culture of safe driving.

“Our achievements formed a solid foundation for our new corporate identity. We have utilized information systems and modern technologies that enabled surveyors to reach accident sites at record speeds. We have also facilitated e-transactions for insurance companies through an online portal that provides most services related to insurance policyholders,” added Al-Shunaifi.


SAGIA, Xylem ink $50m MoU to advance water security

Updated 05 December 2019

SAGIA, Xylem ink $50m MoU to advance water security

Water technology firm Xylem has signed an MoU with the Saudi Arabian General Investment Authority (SAGIA), representing an investment of $50 million. The agreement aims to expand Xylem’s manufacturing footprint into the Kingdom, and to better serve its portfolio of customers in Saudi Arabia and across the region.

Under the MoU, Xylem will work with SAGIA to develop and localize advanced water and wastewater products and technologies to address water challenges in Saudi Arabia, as well as increase its footprint of service points and rental fleets across the Kingdom. A core objective of the MoU is to accelerate adoption of digital water solutions and optimize utility networks across the Kingdom.

The proposed multimillion-dollar investment will not only help build a vibrant local supply chain, but also see Xylem bringing additional commercial opportunities into the Kingdom, with the wider aim of improving water solutions locally. The agreement is in line with the goals of Saudi Vision 2030 to promote economic diversification through investments in localization that will also contribute to the export of “Made in Saudi” products across the world.

The MoU was signed on the sidelines of the Future Investment Initiative (FII), commonly known as the “Davos in the Desert,” by Ibrahim A. Al-Omar, governor of SAGIA, and Steven Leung, senior vice president and president, emerging markets of Xylem, in the presence of senior officials of both entities and Frank Ackland, managing director Xylem Middle East.

Al-Omar said: “As Saudi Arabia welcomes investors and decision-makers from across the globe to this annual global investment platform, the agreements exchanged here reflect the strength and diversity of the economy. Under Saudi Vision 2030, Saudi Arabia is undergoing an ambitious program of economic reform, and the world is taking notice. This month, Saudi Arabia climbed 30 places in the World Bank’s Doing Business 2020 report, becoming the most improved economy globally. The indicators are
clear: Saudi Arabia is not only open for business, it’s the economy of the future.”

Leung added: “As Xylem continues to lead the water sector’s digital transformation globally, this MoU presents an opportunity to leverage our market-leading portfolio and application expertise to advance water security in Saudi Arabia. Through our investment of $50 million, and with our strong presence in Saudi Arabia, backed by our dedicated office and team, we are committed to creating in-Kingdom value through our investments and partnerships. We are thankful to SAGIA for the opportunity to directly contribute our expertise to the development vision of the leadership, as the Kingdom embarks on its ambitious transformation program.”