Najm’s new corporate identity in line with Vision 2030

The new identity was unveiled at the Traffic Safety Conference in Riyadh.
Updated 12 March 2019

Najm’s new corporate identity in line with Vision 2030

Najm for Insurance Services has launched a new corporate identity, reflecting its strategy which aims at integrating its automation, awareness and customer services. The identity also affirms Najm’s commitment toward increasing and promoting traffic safety awareness across the Kingdom and achieving transparency in the company’s operations.

The new identity was unveiled at the Traffic Safety Conference in Riyadh, in the presence of Major General Mohammed Al-Bassami, director general of Traffic Department; Abdullah Al-Tuwaijri, director general of insurance supervision at the Saudi Arabian Monetary Authority (SAMA); Hesham Al-Sharif, chairman of Najm; and Dr. Mohammed Al-Sulaiman, CEO of Najm, in addition to several local and global insurance representatives and specialists. 

Najm CEO Dr. Al-Sulaiman said the company’s relaunched identity is in line with the targets outlined in the National Transformation Program 2020, which aim at enhancing digital services throughout various sectors. This, in turn, supports the realization of the objectives of the Saudi Vision 2030, he said. 

“We have launched a new identity that reflects our strategy and future objectives driven by our approach to constantly develop our services and keep up with the latest updates in insurance services. This further enhances Najm’s positioning as a leading vehicle insurance company in the Kingdom and the region,” Dr. Al-Sulaiman said. 

Maha Al-Shunaifi, director of corporate communications and marketing at Najm, said the new identity further strengthens the company’s awareness role by promoting a culture of safe driving.

“Our achievements formed a solid foundation for our new corporate identity. We have utilized information systems and modern technologies that enabled surveyors to reach accident sites at record speeds. We have also facilitated e-transactions for insurance companies through an online portal that provides most services related to insurance policyholders,” added Al-Shunaifi.


Positive social impact of COVID-19 in KSA: Survey

Updated 12 August 2020

Positive social impact of COVID-19 in KSA: Survey

A survey commissioned by Al-Aghar Group, an independent Saudi think tank, in partnership with global management consultancy Kearney, has revealed that most thought leaders and decision-makers in the Kingdom anticipate that COVID-19 will be a positive accelerant of the transformation already underway in the Kingdom. The survey focused specifically on the social impact of the COVID-19 crisis on the Kingdom through 2025.

Respondents believed that COVID-19 is accelerating the advent of the “future of work” in the Kingdom and more than 65 percent see this as fundamentally positive. About 69 percent see the growing need for the retraining of employees as positive, spurring national adaptation to the new normal. However, the survey also revealed some concerns regarding the security of formal employment and self-employment, with 37 percent seeing the effect of the crisis as negative.

Most survey respondents (70 percent) expect education in the Kingdom to undergo a positive transformation with the adoption of new, innovative, and inclusive modes of learning.

Seventy-eight percent of the respondents believe that the impact of the pandemic on the health care in the Kingdom through 2025 will be highly beneficial.

Fifty-eight percent of respondents believe there will be a wide adoption of telemedicine services in the Kingdom in the near future, as patients gain greater comfort and confidence in this method of consultation with their health providers.

Most respondents believe the health crisis has accelerated the process of digital transformation in the country, particularly in the finance and retail sectors. Seventy-five percent of respondents see the anticipated wider prevalence of e-commerce as positive, and 89 percent see as positive increasing use of cashless payments for face-to-face transactions by 2025.

By 2025, 78 percent of respondents expect that COVID-19 will lead to a significant and welcome (83 percent) step change in government preparedness for future crises. Meanwhile, 68 percent of respondents anticipate a significant impact on government information-sharing and 65 percent anticipate a moderate, but positive change in the willingness of citizens to contribute toward government efforts.

Prince Faisal bin Abdullah bin Mohammed Al-Saud, chairman, Al-Aghar Group, said: “Saudi Arabia has a proud history of resilience and has thrived even in the most challenging situations. While this pandemic has severely affected us all, the survey results confirm the depth of our intention to use this current situation to accelerate our national progress.”

Rudolph Lohmeyer, partner and head of National Transformations Institute at Kearney Middle East, said: “The survey results clearly reveal the deep, optimistic resilience of the Saudi people and their implicit commitment to the Kingdom’s national transformation. Despite the near-term hardships caused by the crisis, respondents anticipate that the most significant medium-term impacts will be positive.”