Najm’s new corporate identity in line with Vision 2030

The new identity was unveiled at the Traffic Safety Conference in Riyadh.
Updated 12 March 2019

Najm’s new corporate identity in line with Vision 2030

Najm for Insurance Services has launched a new corporate identity, reflecting its strategy which aims at integrating its automation, awareness and customer services. The identity also affirms Najm’s commitment toward increasing and promoting traffic safety awareness across the Kingdom and achieving transparency in the company’s operations.

The new identity was unveiled at the Traffic Safety Conference in Riyadh, in the presence of Major General Mohammed Al-Bassami, director general of Traffic Department; Abdullah Al-Tuwaijri, director general of insurance supervision at the Saudi Arabian Monetary Authority (SAMA); Hesham Al-Sharif, chairman of Najm; and Dr. Mohammed Al-Sulaiman, CEO of Najm, in addition to several local and global insurance representatives and specialists. 

Najm CEO Dr. Al-Sulaiman said the company’s relaunched identity is in line with the targets outlined in the National Transformation Program 2020, which aim at enhancing digital services throughout various sectors. This, in turn, supports the realization of the objectives of the Saudi Vision 2030, he said. 

“We have launched a new identity that reflects our strategy and future objectives driven by our approach to constantly develop our services and keep up with the latest updates in insurance services. This further enhances Najm’s positioning as a leading vehicle insurance company in the Kingdom and the region,” Dr. Al-Sulaiman said. 

Maha Al-Shunaifi, director of corporate communications and marketing at Najm, said the new identity further strengthens the company’s awareness role by promoting a culture of safe driving.

“Our achievements formed a solid foundation for our new corporate identity. We have utilized information systems and modern technologies that enabled surveyors to reach accident sites at record speeds. We have also facilitated e-transactions for insurance companies through an online portal that provides most services related to insurance policyholders,” added Al-Shunaifi.


Bupa Arabia supports the underprivileged & orphans

Updated 26 May 2020

Bupa Arabia supports the underprivileged & orphans

Bupa Arabia for Cooperative Insurance has partnered with the Ministry of Human Resources and Social Development to distribute 3,000 food baskets among underprivileged families, which are registered with the ministry’s Social Welfare and Family Welfare Agency. The initiative comes in line with the spirit of Ramadan, a month of giving, and in response to the COVID-19 outbreak.

This year, orphans who are covered under Bupa Arabia’s free health insurance program will help in preparing and distributing the baskets to inculcate a sense of giving among them.

Dr. Abdullah Al-Wahaibi, undersecretary at the Social Welfare and Family Welfare Agency, hailed Bupa Arabia’s move to involve orphans in preparing and distributing baskets under the supervision of the agency, saying: “This is a caring gesture from Bupa Arabia, and it promotes a sense of belonging among orphans while cultivating the principles of giving, communication and closeness between them and society.”

He added that the initiative supports what the company has been offering orphans for years. More than 2,600 orphans, living in more than 47 homes across the Kingdom, benefit from Bupa Arabia’s free health insurance program. The program includes divorced orphans and widows who live with their children in social care homes.

Loay Hisham Nazer, chairman of Bupa Arabia, said: “The orphans will be joining hands to assemble and distribute baskets to the families in an attempt to get a sense of the pride of giving during the holy month. We’ve also extended this to our employees, who collectively prepared 411 food baskets. We hope that we make a real and positive impact through this initiative.”

Bupa Arabia was the first company to offer free health insurance for residents of “Dar Al-Rafeef” in 2011. Three years later, in 2014, the program expanded to cover all orphans residing in shelters supervised by the Ministry of Human Resources and Social Development.

“We believe that in order to play a proactive role in society, we need to provide more than just health insurance; we should aim to become the health care partner for every orphan in Saudi Arabia. Therefore, we would like them to know that we are always by their side,” Nazer said, adding that the orphans receive special treatment and the same services that are given to some VIP clients.

The free health insurance program offers a range of quality services, including a designated hotline to receive calls and provide immediate assistance. Bupa Arabia also developed an integrated program that enables doctors to visit beneficiaries periodically for checkups, and regularly organizes health education workshops to raise awareness. The program is approved by the Cooperative Health Insurance Council and covers all treatments, including plastic surgery, dermatology, and even cases that are not covered by regular health insurance.