Survey reveals how Saudi millennials spend money

The study reinforces that millennials in Saudi Arabia are embracing online and mobile-first platforms for shopping.
Updated 31 March 2019

Survey reveals how Saudi millennials spend money

A new study released on Tuesday explores how millennials in the Kingdom think about and value money, as well as how they spend their income.
The research — commissioned by Snapchat in partnership with business intelligence firm Cassandra — comes at a time when millennials (those aged between 18-34 years) have more than $3 trillion of disposable income globally, with their spending power predicted to grow to 33 percent of all consumer spending over the next decade. Around 27 percent of the Saudi population are millennials.
Overall, the study reinforces that millennials in Saudi Arabia are embracing online and mobile-first platforms for shopping. Mobile shopping is popular, with 85 percent saying that they use their smartphones for shopping either the same amount or more than they did last year.
“Understanding millennials in Saudi Arabia is crucial as their economic power will only grow as they age up,” said Julie Caironi, senior measurement lead at Snapchat. “As this Cashing-In study shows, millennial attitudes and preferences are different to other generations, especially when it comes to online behavior and digital spending habits.”
Aside from where they are shopping, the study also explores how millennials are spending. Half of the respondents (53 percent) say that they stick to a budget, with price being the top consideration for them when buying anything, followed by quality and then the availability of discounts or coupons. Moreover, nearly two in three millennials (63 percent) would be willing to postpone a purchase decision to make sure they get the best price on a product or service.


Russia’s cultural capital beckons GCC travelers

Updated 17 October 2019

Russia’s cultural capital beckons GCC travelers

  • Citizens of Oman, Kuwait and Saudi Arabia can now benefit from fast and convenient 
eVisa portal when arranging their next visit to the city of St. Petersburg.
Guarded by two marble lions at the entrance, the Four Seasons Hotel Lion Palace St. Petersburg sits within the walls of a 19th-century royal palace in the beautifully preserved imperial city of St. Petersburg. Celebrated globally for its history and architecture, Russia’s cultural capital recently became an even more attractive destination for GCC travelers thanks to the introduction of a convenient new online eVisa process.
Launched at the beginning of October, the St. Petersburg eVisa portal enables citizens from Saudi Arabia, Kuwait and Oman to enjoy the benefits of fast and simple online visa applications. Travelers can simply fill in the online form, upload a photograph, and can complete the entire process in just a few clicks. Applications can be made within 20 days of traveling, and up to four days before arrival. The visa is valid for stays of up to eight days in St. Petersburg and the surrounding Leningrad Region.
Felix Murillo, general manager of Four Seasons Hotel Lion Palace St. Petersburg, said: “The introduction of the eVisa portal offers a new level of convenience for international travelers, making it easier than ever for GCC citizens to arrange a trip to our wonderful city. Our concierge team takes great pleasure in highlighting St. Petersburg’s historical and cultural visitor attractions, and will be happy to arrange anything our guests may require to turn every trip into an unforgettable experience. We look forward to welcoming visitors from the Middle East to our beautiful hotel to share cherished moments and create memories that will last a lifetime.”
The Four Seasons Hotel Lion Palace St. Petersburg is located in the upmarket Admiralteysky district and was originally constructed in the early 19th century for Prince Alexander Yakovlevich Lobanov-Rostovsky.
Since first opening its doors to guests in 2013, the property offers 183 rooms, including 26 sumptuously decorated suites.
Perhaps the most stunning of the hotel’s accommodations is the one-of-a-kind Lobanov Presidential Suite, where guests can gather by the living room fireplace for a night of intimate conversation, host an al fresco dinner party on the expansive private terrace with stunning views of the Admiralty building and the surrounding park, or retreat to the grand master bedroom for a quiet and cosy evening.
The hotel is inviting guests to embark on a range of culinary adventures across its three restaurants. Diners can experience pan-asian fusion flavors at Sintoho, authentic Italian dishes at Percorso and modern Russian cuisine at The Tea Lounge.
Catering to the needs of visitors from the Middle East, halal meat is available on request.