Expo 2020 Dubai invites world to ‘welcome the future’

Building on Expo 2020’s theme ‘Connecting Minds, Creating the Future,’ the campaign amplifies the message that everyone on the planet has a contribution to make.
Updated 01 April 2019

Expo 2020 Dubai invites world to ‘welcome the future’

Expo 2020 Dubai unveiled on Sunday its latest global marketing campaign, called “Welcome the Future.” Celebrating humanity’s many achievements and calling on the world to come together to create a better future, the video-led campaign is an open invitation for all to join Expo 2020 on its journey, with the clear message: “We’re not done yet” in making progress.

Building on Expo 2020’s theme “Connecting Minds, Creating the Future,” the campaign amplifies the message that everyone on the planet has a contribution to make.

Expo 2020 will host 190 participating countries, each of  which will showcase its innovations, cultures and aspirations. Millions of visitors also will experience world-class architecture such as the Sustainability Pavilion and Al-Wasl Plaza, taste authentic cuisines from around the world, and enjoy more than 60 live performances a day. 

Sanjive Khosla, deputy chief visitor experience officer, Expo 2020 Dubai, said: “We’re excited to launch our first global campaign and to inspire the world to visit Expo 2020. This campaign reflects the positive and progressive spirit that has made the UAE the special hub for innovation and collaboration that the world has come to know.

“Expo 2020 Dubai continues to build on that spirit and will give millions of people from all over the world a once-in-a-lifetime opportunity to see what tomorrow will bring and to be part of creating a better future. We are inviting the world to ‘welcome the future’ while experiencing the extraordinary at the same time.”

Offering a journey of discovery through interactive exhibitions, live shows and entertainment, engaging discussions and educational forums, visitors will be challenged and inspired to become change-makers and be part of creating a sustainable future for generations to come. 

The marketing campaign reflects this voyage of human discovery using compelling cinematic visuals and slam poetry narration.

Between Oct. 20, 2020 and April 10, 2021, Expo 2020 Dubai expects to record 25 million visits, with 70 percent of visitors to come from outside the UAE — the highest proportion of international visitors in the 168-year history of World Expos. There will be more than 200 international participants, including 190 nations, businesses, non-government organizations and educational institutions. 

The expo site covers a total area of 4.38 square kilometer and is located adjacent to Al-Maktoum International Airport in Dubai South.

Expo 2020 Dubai is the first World Expo to take place in the MEASA (Middle East, Africa and South Asia) region. 

World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organization responsible for overseeing and regulating international exhibitions. Today, four types of expos are organized under the BIE’s auspices: World Expos, Specialized Expos, Horticultural Expos and the Triennale di Milano.


Pearson unveils Mideast winners of BTEC Awards

Updated 09 July 2020

Pearson unveils Mideast winners of BTEC Awards

Outstanding students, tutors and colleges from 25 countries, including from the Middle East, saw their achievements recognized at the BTEC Awards 2020 ceremony, held online for the first time due to coronavirus.

Hosted by presenter of the United Stand, YouTube influencer and BTEC ambassador, Flex, 17 category award winners were celebrated from the UAE and around the Middle East as well as internationally in subjects such as health and social care, performing arts, engineering, IT, business and sport.

Double Olympic gold medalist Max Whitlock and architect, TV presenter and campaigner George Clarke were among those presenting awards. 

They were joined by journalist and TV presenter Steph McGovern who spoke about her passion for vocational education and the BTEC Awards.

Spanning across 21 categories, the awards showcase the exceptional BTEC learners and teachers that have been nominated to win a gold, silver or bronze BTEC award. Accepted in more than 200 universities worldwide, BTEC is a highly regarded, career-focused qualification, studied in over 60 countries.

The Middle East winners are:

• BTEC Hospitality, Travel and Tourism Student of the Year Silver Winner — Finn Page, DESC, UAE

• BTEC Teacher of the Year (schools only) Bronze Winner — James McBlane, British School Al-Khubairat, UAE

• BTEC IT and Computing Student of the Year Bronze Winner — Sangeetha Philip, Cambridge International School, Dubai, UAE

• BTEC Business and Enterprise Student of the Year Bronze Winner — Delma Sharyl D’Silva, The Winchester School — Jebel Ali, Dubai, UAE

Cindy Rampersaud, senior vice president, BTEC and apprenticeships at Pearson Education, said: “This year I’ve been overwhelmed by the quality of BTEC Award nominations we received, and I am delighted to celebrate this year’s winners and the achievements of all learners who will be awarded a BTEC this year. 

Over the past few weeks and months, we’ve seen how the current pandemic has highlighted the critical role of key workers and individuals who are likely to have followed a vocational educational pathway such as BTEC.”

In the UAE, BTEC qualifications are available in sectors including applied science, art and design, business, childcare, construction, engineering, media, health and social care, hospitality, ICT, performing arts, public services, sport, travel and tourism.

Pearson has been delivering BTEC qualifications worldwide since 1984. A recent study revealed that 90 percent of BTEC students are employed full-time after graduating.

Globally, nearly 1 million students studied toward a BTEC in the past year, via 784 approved BTEC centers in 60 countries.

In response to new careers emerging within industries and ongoing change, Pearson is continually adapting and innovating its BTEC curriculum and learning to ensure it is relevant for young people and adults, supporting progression and career aspirations throughout lives.