Expo 2020 Dubai invites world to ‘welcome the future’

Building on Expo 2020’s theme ‘Connecting Minds, Creating the Future,’ the campaign amplifies the message that everyone on the planet has a contribution to make.
Updated 01 April 2019

Expo 2020 Dubai invites world to ‘welcome the future’

Expo 2020 Dubai unveiled on Sunday its latest global marketing campaign, called “Welcome the Future.” Celebrating humanity’s many achievements and calling on the world to come together to create a better future, the video-led campaign is an open invitation for all to join Expo 2020 on its journey, with the clear message: “We’re not done yet” in making progress.

Building on Expo 2020’s theme “Connecting Minds, Creating the Future,” the campaign amplifies the message that everyone on the planet has a contribution to make.

Expo 2020 will host 190 participating countries, each of  which will showcase its innovations, cultures and aspirations. Millions of visitors also will experience world-class architecture such as the Sustainability Pavilion and Al-Wasl Plaza, taste authentic cuisines from around the world, and enjoy more than 60 live performances a day. 

Sanjive Khosla, deputy chief visitor experience officer, Expo 2020 Dubai, said: “We’re excited to launch our first global campaign and to inspire the world to visit Expo 2020. This campaign reflects the positive and progressive spirit that has made the UAE the special hub for innovation and collaboration that the world has come to know.

“Expo 2020 Dubai continues to build on that spirit and will give millions of people from all over the world a once-in-a-lifetime opportunity to see what tomorrow will bring and to be part of creating a better future. We are inviting the world to ‘welcome the future’ while experiencing the extraordinary at the same time.”

Offering a journey of discovery through interactive exhibitions, live shows and entertainment, engaging discussions and educational forums, visitors will be challenged and inspired to become change-makers and be part of creating a sustainable future for generations to come. 

The marketing campaign reflects this voyage of human discovery using compelling cinematic visuals and slam poetry narration.

Between Oct. 20, 2020 and April 10, 2021, Expo 2020 Dubai expects to record 25 million visits, with 70 percent of visitors to come from outside the UAE — the highest proportion of international visitors in the 168-year history of World Expos. There will be more than 200 international participants, including 190 nations, businesses, non-government organizations and educational institutions. 

The expo site covers a total area of 4.38 square kilometer and is located adjacent to Al-Maktoum International Airport in Dubai South.

Expo 2020 Dubai is the first World Expo to take place in the MEASA (Middle East, Africa and South Asia) region. 

World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organization responsible for overseeing and regulating international exhibitions. Today, four types of expos are organized under the BIE’s auspices: World Expos, Specialized Expos, Horticultural Expos and the Triennale di Milano.


A hundred universities take part in Dubai’s Global Grad Show

Some of the projects at Global Grad Show held last week in Dubai correspond to themes such as health, wealth and disparity, gender and equality, sustainability, education and technology.
Updated 19 November 2019

A hundred universities take part in Dubai’s Global Grad Show

A one-of-a-kind exhibition, showcasing graduate projects from more than 100 universities from 43 countries, in the fields of design, science, technology and engineering, was held last week in Dubai.
Held in partnership with Investment Corporation of Dubai, Global Grad Show opened its 5th and most diverse edition to date on Nov. 12 and ran until Nov. 16.
New entrants include established names such as Columbia University, Goldsmiths and the University of Pennsylvania, alongside leading universities from countries participating for the first time, including Colombia, Kuwait and the Philippines.
Global Grad Show is a significant component of Dubai Design Week, which is held under the patronage of Sheikha Latifa bint Mohammed bin Rashid Al-Maktoum, chairperson of Dubai Culture and Arts Authority. Earlier this year, Global Grad Show was named as a key initiative under the Dubai Culture and Arts Authority’s plan to evolve Dubai into a global hub for culture and innovation.
Sheikha Latifa said: “This initiative is at the heart of Dubai’s vision to create a brighter future for all people through progress and innovation. Global Grad Show is a call to action for government and private entities to revisit their challenges and needs in response to current socioeconomic issues. I encourage all entities to engage with the students and collaborate to bring their ideas to life.”

HIGHLIGHT

This year’s expanded program includes an entrepreneurship program supported by A.R.M. Holding, which has pledged 10 million dirhams ($2.7 million) to advance projects into startups.

Mohammed I. Al-Shaibani, executive director and chief executive of Investment Corporation of Dubai, said: “With each year of Investment Corporation of Dubai’s participation at Global Grad Show, we have witnessed ever greater enthusiasm and interest from the international cultural, creative, and intellectual communities. This reception is a true endorsement to the calibre that the Global Grad Show has developed over its five years.”
Under the curation of Eleanor Watson, Global Grad Show explores how innovation can impact our lives through different spheres: The Human, The Home, The Community, The City and The Planet. Some of the projects correspond to themes such as health, wealth and disparity, gender and equality, sustainability, education and technology.
Ranging from high-tech to low-tech solutions, highlight projects in the 2019 exhibition include: “Swiv,” a toothbrush for children with cognitive disabilities, allowing them to clean their teeth with a single physical motion; “Jarvis,” a mixed reality headset, enabling doctors to accurately measure the brain’s response to distractions or activities when conducting cognitive tests for severe head trauma, pharmaceutical efficacy and ADHD; and “Ro-Biotics,” a microscopic robot created from 4D printed materials to be ingested in the place of an antibiotic, which captures infections in the blood stream.
This year’s expanded program includes an entrepreneurship program supported by A.R.M. Holding, which has pledged 10 million dirhams ($2.7 million) to advance projects into startups.