Expo 2020 Dubai invites world to ‘welcome the future’

Building on Expo 2020’s theme ‘Connecting Minds, Creating the Future,’ the campaign amplifies the message that everyone on the planet has a contribution to make.
Updated 01 April 2019

Expo 2020 Dubai invites world to ‘welcome the future’

Expo 2020 Dubai unveiled on Sunday its latest global marketing campaign, called “Welcome the Future.” Celebrating humanity’s many achievements and calling on the world to come together to create a better future, the video-led campaign is an open invitation for all to join Expo 2020 on its journey, with the clear message: “We’re not done yet” in making progress.

Building on Expo 2020’s theme “Connecting Minds, Creating the Future,” the campaign amplifies the message that everyone on the planet has a contribution to make.

Expo 2020 will host 190 participating countries, each of  which will showcase its innovations, cultures and aspirations. Millions of visitors also will experience world-class architecture such as the Sustainability Pavilion and Al-Wasl Plaza, taste authentic cuisines from around the world, and enjoy more than 60 live performances a day. 

Sanjive Khosla, deputy chief visitor experience officer, Expo 2020 Dubai, said: “We’re excited to launch our first global campaign and to inspire the world to visit Expo 2020. This campaign reflects the positive and progressive spirit that has made the UAE the special hub for innovation and collaboration that the world has come to know.

“Expo 2020 Dubai continues to build on that spirit and will give millions of people from all over the world a once-in-a-lifetime opportunity to see what tomorrow will bring and to be part of creating a better future. We are inviting the world to ‘welcome the future’ while experiencing the extraordinary at the same time.”

Offering a journey of discovery through interactive exhibitions, live shows and entertainment, engaging discussions and educational forums, visitors will be challenged and inspired to become change-makers and be part of creating a sustainable future for generations to come. 

The marketing campaign reflects this voyage of human discovery using compelling cinematic visuals and slam poetry narration.

Between Oct. 20, 2020 and April 10, 2021, Expo 2020 Dubai expects to record 25 million visits, with 70 percent of visitors to come from outside the UAE — the highest proportion of international visitors in the 168-year history of World Expos. There will be more than 200 international participants, including 190 nations, businesses, non-government organizations and educational institutions. 

The expo site covers a total area of 4.38 square kilometer and is located adjacent to Al-Maktoum International Airport in Dubai South.

Expo 2020 Dubai is the first World Expo to take place in the MEASA (Middle East, Africa and South Asia) region. 

World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organization responsible for overseeing and regulating international exhibitions. Today, four types of expos are organized under the BIE’s auspices: World Expos, Specialized Expos, Horticultural Expos and the Triennale di Milano.


LuLu opens iconic Scotland Yard Hotel in London

Updated 10 December 2019

LuLu opens iconic Scotland Yard Hotel in London

Twenty14 Holdings, the hospitality investment arm of UAE’s LuLu Group International, has completed investments of 1.43 billion dirhams ($389.4 million) in the UK, with the inauguration of the Great Scotland Yard in London. The hotel opened for business on Dec. 9.

The Great Scotland Yard was officially inaugurated by Nicky Morgan, secretary of state; Sir Edward Lister, Prime Minister Boris Johnson’s chief strategic adviser; Mansoor Abulhoul, UAE ambassador to Britain; Mark Hoplamazian, global president and CEO, Hyatt Hotels; in the presence of Yusuffali M. A., chairman of Lulu Group; and Adeeb Ahmed, managing director of Twenty14 Holdings in London.

The historic property was acquired in 2015 for 550 million dirhams ($150 million), and the makeover of the hotel involved a further 250 million dirhams. In addition to the Great Scotland Yard, Twenty14 Holdings had acquired the Waldorf Astoria Edinburgh — The Caledonian in Scotland in 2018 for 440 million dirhams. 

The Great Scotland Yard Hotel, which is being managed by Hyatt under their The Unbound Collection by Hyatt brand, is located in the St. James’s district of Westminster. 

Steeped in history, the Great Scotland Yard was once a dwelling for visiting kings of Scotland during the Tudor period, while today the building is most famous as the former headquarters of the London Metropolitan Police force. In 1910, the building served as the British Army Recruitment Office and Royal Military Police headquarters.

LuLu chairman Ali said: “London is one of the world’s greatest cities and the Great Scotland Yard Hotel represents its illustrious past as well as its modern significance. The hotel spotlights the city’s vibrant history, its several celebrated aspects and its status as a global melting pot. In essence, we have curated an unmatched experience for every guest while recreating the historic premises into a symbol of ultimate hospitality.”

An 1820s Grade II listed building with Edwardian and Victorian architecture, the high-end luxury boutique hotel with seven floors and spanning 93,000 square feet, has 153 rooms and 15 suites apart from a two-bedroom townhouse VIP-suite created from part of the original Scotland Yard Police premises. The hotel also features a library, gymnasium, meeting/conference rooms, a 120-seater conference space/ballroom and VIP function rooms. 

Adeeb Ahamed, managing director, Twenty14 Holdings, said “The Great Scotland Yard Hotel is a dream come true for us, the culmination of a path set long ago, transforming one of the world’s most historic addresses into an icon of modern hospitality. Twenty14 Holdings’ focus remained steady right through, keeping the building’s reputation in mind, every effort made in its rebirth had to be extraordinary, beyond expectations. And, this is what has been accomplished. The Great Scotland Yard Hotel invites you to experience its myriad stories.”

The hotel offers multiple F&B options — The Yard, The Forty Elephants, The Parlour and Sibín — serving international and British modern food under the supervision of acclaimed chef and restaurateur Robin Gill.