Effat film festival to feature leading media figures

Effat University’s Showreel program is the university’s celebration of movies made by its female students and graduates.
Updated 03 April 2019

Effat film festival to feature leading media figures

As part of its 20th anniversary celebrations, Effat University has launched its sixth annual Showreel program. With the slogan “The World Through Their Eyes,” Showreel is the university’s celebration of movies made by its female students and graduates from the Visual and Digital Production (VDP) Department, which is the first in the Kingdom to teach filmmaking.

The opening ceremony will be held on Thursday (April 4) under the patronage of Princess Lolowah Al-Faisal, vice president of the board of trustees and general supervisor of Effat University.

Dr. Haifa Jamal Al-Lail, president of Effat University, said: “We began working in this area six years ago and made efforts at the highest standards in order to become pioneers in teaching filmmaking in the Kingdom. We thank God that our efforts have been productive and that Saudi society has reacted positively to Saudi filmmaking.”

Osama Haykal, former Egyptian media minister and president of the Egyptian Media Production City, will be the keynote speaker at the event, which will be opened by actress Fatima Al-Banawi, an Effat graduate.

The guests of honor will be actress Maryam Al-Ghamdi from Saudi Arabia, film director Nawaf Al-Janahi from the UAE, Fatima Al-Husainan from the National Council for Culture, Arts and Literature in Kuwait, producer Sam Lahoud from Lebanon, Egyptian film critic Tarek Al-Shinnawi, Egyptian producer Mohamed Hefzi, and Abdulrahman Lahi, a Mauritanian producer and president of the council of the Cultural Resource Institution. 

The event will come at the conclusion of a week packed with public workshops presented by Effat University students at the Effat Library. 

The festival will begin with workshops by Richard Litvin, American producer and professor at New York University’s Tisch School of Arts, which has been in academic partnership with Effat University since 2016. 

The following workshops will be held: Screenwriting by Bahraini producer Bassam Al-Thawadi; Production, Financing and Distribution in Film Making by Sam Lahoud; and Cultural Management and Innovative Marketing by Abdulrahman Lahi.

A seminar entitled ‘The Art of Watching Films’ will be presented by Tarek Al-Shinnawi, in addition to a lecture on Kuwaiti cinema by Fatima Al-Husainan as well as a workshop on producing a creative vision by Nawaf Al-Janahi.

The festival will also include a seminar for his new book “From Makkah to Cannes” by Lebanese critic Ibrahim Al-Aris. The book deals with the movies of Saudi producer Abdullah Al-Mohaisen.

The Visual and Digital Production Department at Effat University was established in 2013 and became the first and only one in the Kingdom after being approved by the Ministry of Higher Education. The program is in collaboration with the University of Southern California School of Cinematic Arts, and was further developed with the support of the New York Arts and Film School. 

The visual and digital production department at Effat University includes film production, animation, screenwriting, and interactive media.


Hyundai launches new i30 N in South Africa

Updated 19 February 2020

Hyundai launches new i30 N in South Africa

Hyundai Motors has increased its presence in South Africa by launching its first mass-produced high-performance car — i30 N — last week in Cape Town. 

The first model of the N brand, the i30 N is Hyundai’s first high-performance car, which has been developed with a key focus on its race-track capability and its ability to be a fun-to-drive everyday sports car. 

“Advanced technology and a high level of driver customization has been built into the i30 N, which means it can play the role of a comfort-oriented commuter as well as a race-track ready performance car,” the automaker said.

The i30 N has a 1,998 cc, four-cylinder turbocharged petrol engine, with its maximum power output of 202 kW reached at 6,000 r/minute, while maximum torque is achieved from 1,500 to 4 700 r/minute. 

The power is delivered to the front wheels of the i30 N through a six-speed manual gearbox and has five different drive modes: Eco, Normal, Sport, N and N Custom, which can be accessed through two dedicated buttons on the car’s steering wheel. 

The i30 N has a rev matching function built-in to adjust the engine revolutions when the driver shifts from a higher to a lower gear, thereby ensuring smooth gear shifting. The dual muffler exhaust sounds add to the pleasure of commanding a high-performance vehicle.

Speaking at the launch, Niall Lynch, CEO of Hyundai Automotive South, said: “The i30 N is one of the most exciting cars Hyundai has made in the recent years highlighting Hyundai’s talented designers and engineers who are always setting new standards.

“It is a high-performance car meant to deliver a fun driving experience and I have no doubt there’s a bright future in store for the Hyundai i30 N in South Africa. It has already been described as a ‘game changer’ with more than 20,000 units sold across Europe since we started trading in 2017.”

The i30 N has stylish 19-inch wheels with 235/35R19 Pirelli P-Zero high-performance tires and red brake callipers featuring the N-logo. Aggressive bumpers with larger air intakes and a red character line, an aerodynamic rear spoiler with a triangular brake light, and a dual muffler exhaust complete the sleek, sporty look.

The i30 N also features the electronically controlled suspension (ECS) and electronically controlled limited-slip differential, which ensures an exhilarating drive with cornering capabilities that befits the i30 N’s hot-hatch character.

Customers can choose from five color options — Polar White, Performance Blue, Micron Grey, Phantom Black and Engine Red.

Hyundai plans to launch the i30 N model in the Middle East toward the end of 2020.