Effat film festival to feature leading media figures

Effat University’s Showreel program is the university’s celebration of movies made by its female students and graduates.
Updated 03 April 2019

Effat film festival to feature leading media figures

As part of its 20th anniversary celebrations, Effat University has launched its sixth annual Showreel program. With the slogan “The World Through Their Eyes,” Showreel is the university’s celebration of movies made by its female students and graduates from the Visual and Digital Production (VDP) Department, which is the first in the Kingdom to teach filmmaking.

The opening ceremony will be held on Thursday (April 4) under the patronage of Princess Lolowah Al-Faisal, vice president of the board of trustees and general supervisor of Effat University.

Dr. Haifa Jamal Al-Lail, president of Effat University, said: “We began working in this area six years ago and made efforts at the highest standards in order to become pioneers in teaching filmmaking in the Kingdom. We thank God that our efforts have been productive and that Saudi society has reacted positively to Saudi filmmaking.”

Osama Haykal, former Egyptian media minister and president of the Egyptian Media Production City, will be the keynote speaker at the event, which will be opened by actress Fatima Al-Banawi, an Effat graduate.

The guests of honor will be actress Maryam Al-Ghamdi from Saudi Arabia, film director Nawaf Al-Janahi from the UAE, Fatima Al-Husainan from the National Council for Culture, Arts and Literature in Kuwait, producer Sam Lahoud from Lebanon, Egyptian film critic Tarek Al-Shinnawi, Egyptian producer Mohamed Hefzi, and Abdulrahman Lahi, a Mauritanian producer and president of the council of the Cultural Resource Institution. 

The event will come at the conclusion of a week packed with public workshops presented by Effat University students at the Effat Library. 

The festival will begin with workshops by Richard Litvin, American producer and professor at New York University’s Tisch School of Arts, which has been in academic partnership with Effat University since 2016. 

The following workshops will be held: Screenwriting by Bahraini producer Bassam Al-Thawadi; Production, Financing and Distribution in Film Making by Sam Lahoud; and Cultural Management and Innovative Marketing by Abdulrahman Lahi.

A seminar entitled ‘The Art of Watching Films’ will be presented by Tarek Al-Shinnawi, in addition to a lecture on Kuwaiti cinema by Fatima Al-Husainan as well as a workshop on producing a creative vision by Nawaf Al-Janahi.

The festival will also include a seminar for his new book “From Makkah to Cannes” by Lebanese critic Ibrahim Al-Aris. The book deals with the movies of Saudi producer Abdullah Al-Mohaisen.

The Visual and Digital Production Department at Effat University was established in 2013 and became the first and only one in the Kingdom after being approved by the Ministry of Higher Education. The program is in collaboration with the University of Southern California School of Cinematic Arts, and was further developed with the support of the New York Arts and Film School. 

The visual and digital production department at Effat University includes film production, animation, screenwriting, and interactive media.


ALJ Motors unveils Toyota Granvia in Saudi Arabia

Updated 13 October 2019

ALJ Motors unveils Toyota Granvia in Saudi Arabia

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has unveiled the new Toyota Granvia in the Saudi market.

Designed to provide an exceptional transportation space that addresses the growing demand for high-end shuttles, the new vehicle’s design, interior, engine, and safety features enable the riders to travel with total peace of mind.

“We are very excited to unveil the new Granvia, a true premium transport solution that meets the evolving needs of those desiring a spacious cabin, unrivaled comfort, and superior refinement. By providing ample personal space, we have ensured that each passenger will enjoy a smooth, comfortable ride and arrive at their destination feeling relaxed and refreshed,” said Mazin Jameel, executive director, marketing, Abdul Latif Jameel Motors.

“At Abdul Latif Jameel Motors, we believe that travel should always be an enjoyable experience, and it was our goal to launch an exceptional Toyota vehicle that enhances people’s journeys by creating memorable moments to cherish. I would like to extend my gratitude to all of our guests for their continuous support, which is an endless source of inspiration in our drive to introduce ‘ever-better’ cars,” Jameel added.

The new Granvia takes the concept of a luxury shuttle to the next level with premium seating for up to six people, including a standard feature of four leather ottomans with footrests — a class first. Its expansive cabin delivers a level of comfort and refinement passengers would normally associate with a high-end limousine, complete with independent rear climate control, adjustable interior illumination, and luxurious woodgrain and metallic finishing, among many other features.

The relationship between Toyota and Abdul Latif Jameel Motors was established more than half-century ago, and has grown to become one of the most remarkable automotive forces in the Kingdom.

Abdul Latif Jameel Motors is also one of the largest independent certified Toyota distributors in the world. Under its principle of putting the guest first and its commitment to achieving excellence in all it has to offer, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers strategically located around the Kingdom, providing peace of mind for their guests, wherever they may be.