Emaar partners with Elie Saab for beachfront property

The gated island destination in Dubai was unveiled by Mohamed Alabbar, chairman of Emaar, and Elie Saab, founder and chairman of Elie Saab Group.
Updated 14 April 2019

Emaar partners with Elie Saab for beachfront property

Luxury has a new destination: The Elie Saab at Emaar Beachfront project. The gated island destination in Dubai was unveiled Sunday at Dubai Opera by Mohamed Alabbar, chairman of Emaar, and Elie Saab, founder and chairman of Elie Saab Group.
Global developer Emaar is partnering for the first time with the renowned fashion designer for the new residential development.
“Elie Saab is the pride of the Arab world and a fascinating international success story,” said Alabbar. “Through our first association with Elie Saab, admired by the world’s leading celebrities, we are offering discerning customers a new lifestyle address. Every aspect of these glamorous residences is personally designed by Elie Saab, who brings his rare genius and aesthetics to create a new architectural and lifestyle expression. It is our honor to be associated with him.”
Saab said: “We are delighted to collaborate with Emaar and Mohamed Alabbar on this new project. Over the years, Elie Saab has evolved into a lifestyle brand, through the development of diversified product categories that deliver a unique experience of the brand’s universe. Through this new collaboration, brought by Emaar, leaders and experts in real estate, Elie Saab is confident that its aim at extending the brand experience into home and interiors will be a granted success.”
In addition to one to three-bedroom apartments, the tower will have an exquisite collection of Elie Saab four-bedroom penthouses — overlooking the Arabian Sea, The Palm and Dubai Marina.
Designed to celebrate the 1930s Art Deco era, the tower sets itself apart in height, profile and its inherent link to fashion and style. Ground-level boutique fashion stores, galleries and cafes, as well as lobbies designed by Saab, promote the feeling of luxury.
Inspired by chic Miami lifestyle, an amenity pool deck located at the eighth level ensures superb views and privacy from the promenade.
Owners of these select units will also have the chance to get a private consultation from the Elie Saab design team on purchasing furniture for their premium units.


New Land Rover Defender makes global debut

Updated 16 September 2019

New Land Rover Defender makes global debut

Land Rover has revealed the New Defender with a dramatic live-action demonstration of its capability at the Frankfurt Motor Show. 

The new 4x4 made its first appearance by descending an extreme 42-degree incline at the show — a feat broadcast live to a global audience of fans. The Defender is said to be the most capable and durable Land Rover ever made and its debut in Frankfurt marked the end of its first adventure, to the Valley of the Castles in the Charyn Canyon, Kazakhstan — one of the most land-locked places on earth. 

Professional mountaineer Kenton Cool drove New Defender in Kazakhstan and he was in Frankfurt to give the new model his seal of approval alongside Olympic medal-winning equestrian rider Zara Tindall.

New Defender will be available in 90 and 110 body designs, with up to six seats in the 90 and the option of five, six or 5+2 seating in the 110. 

The range comprises Defender, S, SE, HSE, First Edition and top-of-the-range Defender X. Customers will be able to personalize their vehicle in more ways than any previous Land Rover, with four accessory packs — the Explorer, Adventure, Country and Urban. First Edition models featuring unique specification will be available throughout the first year of production.

Felix Bräutigam, chief commercial officer, Jaguar Land Rover, said: “New Defender will be available in 128 global markets and meets or exceeds the toughest emissions and safety requirements in the world. Combining advanced technology and durable mechanical underpinnings we have delivered the toughness and character you can only find in a Defender. With four personalities to choose from, two body styles and a comprehensive range of options and accessories, customers will be able to personalize Defender to make their ultimate 4x4 companion — whatever their lifestyle.”

Mountaineer Cool, who has climbed Everest 14 times, said: “The Land Rover Defender, and Series models before it, have been the backbone of countless adventures going back more than 70 years. I was excited to begin a new chapter in the history of the world’s most iconic 4x4 by taking New Defender on its first expedition and the trip to remote Kazakhstan and tested it to the extreme. I can say for certain that negotiating its way down the climbing wall in Frankfurt gave only the smallest glimpse of its amazing off- and on-road capability.”

Gerry McGovern, chief design officer, Land Rover, said: “The new Defender is respectful of its past but is not harnessed by it. This is a new Defender for a new age. Its unique personality is accentuated by its distinctive silhouette and optimum proportions, which make it both highly desirable and seriously capable — a visually compelling 4x4 that wears its design and engineering integrity with uncompromised commitment.”