Emma Roberts is the face of a new campaign by Spanish jewelry and accessories brand Tous.
The Stay Tender campaign shows us that “there are many different ways to experience tenderness, focusing on openly showing our feelings and our most tender side, and forgetting about the how and the why.”
Rosa Tous, vice president of Tous, said: “Tous has always been a brand closely linked to the creativity of emerging talent, something that we want to claim with this commercial and with the presentation as a new global image of a figure of international impact like Emma Roberts. At Tous, we believe the world would be a better place if we all expressed our feelings without fear of being judged. For this reason, with this campaign we want to encourage people to find the best way to show their tenderness, using jewelry.”
In the commercial, the “American Horror Story” actress invites viewers to immerse themselves in a story of tiny moments filled with excitement, fun and love, where tenderness is the common thread. The brand has opted for ordinary people rather than fiction as the focus of the commercial.
A version of the classic Love Me Tender by Elvis Presley is the soundtrack for the commercial.
Stay Tender was launched on April 1 on television, in cinemas, outdoor formats, in the press and on digital platforms, in over 50 countries. The campaign’s creative concept is the work of the LOLA MullenLowe agency and the commercial and graphics were created by Diana Kunst, who at the age of 27, manages to create one-of-a-kind atmospheres.
