KSA gears up for record-breaking retail shopping in Ramadan

Managing Director and Board Member of Alhokair Fashion Retail Faisal Al-Jedaie.
Updated 21 May 2019

KSA gears up for record-breaking retail shopping in Ramadan

Ramadan is traditionally the retailing highlight of the year in Saudi Arabia and this year is no exception as malls across the Kingdom welcome hundreds of thousands of shoppers and visitors everyday.

Sales during the holy month have grown year on year — but within the Kingdom this is also part of a wider trend of increasing footfall, sales and an ever-broader range of retail options for families encouraging a booming domestic market.

Increasingly, retailers enjoy consistent growing sales throughout the month with a surge near the end of the month as families prepare for the Eid Al-Fitr holiday.

Saudi Arabia’s young population has a growing engagement with global brands that is driving an increasing demand for fashion retail.

During Ramadan last year, the Nakheel Mall location of Spanish fashion chain Zara was the brand’s second highest selling location worldwide. 

The confidence and optimism of retailers ahead of Ramadan also extends to the future. Alhokair Fashion Retail’s leading brands are opening new flagship stores across Saudi Arabia, and established brands are opening new chains within the Kingdom’s largest three cities — Riyadh, Jeddah and Dammam — in addition to smaller towns and cities across the country.

At Alhokair Fashion Retail alone, we are opening 110 new stores this year. The company is focusing its sights on investing in brands and storefronts that matter most to Saudis.

The Saudi market still has the potential to be better served in terms of malls and retail compared to its GCC neighbors, meaning the Kingdom’s population is yearning for variety and ingenuity in the retail experience. This is exactly what lifestyle fashion franchisees hope to achieve. 

At Alhokair Fashion Retail we are encouraged both by what is already becoming a fantastic Ramadan season and the underlying trends of the domestic Saudi market that together bode well for the long-term. 

A mix of new stores opening, new malls under construction and the way our increasingly sophisticated society recognizes the quality and diversity of the retail offering here means the prospects for the retail sector in the Kingdom have never been better.

The writer is the managing director and board member of Alhokair Fashion Retail


LuLu festival celebrates flavors of the Philippines

Updated 36 min 37 sec ago

LuLu festival celebrates flavors of the Philippines

LuLu Hypermarket has launched its annual Filipino festival titled “Pinoy Fiesta 2019,” showcasing the country’s famous food products.

The week-long festival from Oct. 20 to 26th offers a wide variety of food products imported from the Philippines. 

The festival was inaugurated at Lulu’s outlet in the Riyadh Avenue Mall, Murabba district, by Adnan V. Alonto, ambassador of the Philippines to Saudi Arabia, in the presence of LuLu officials.

According to a press statement, the festival aims at celebrating Filipino culinary heritage, food and health hygiene, best-quality agriculture produce and food products.

Shehim Mohammed, director of LuLu Hypermarket Saudi Arabia, said: “We have always been dedicated to bringing high-quality products from the Philippines. This festival is one such proof that the Filipino community loves the authentic flavors and delicious food selection that LuLu offers. We are thankful to the massive efforts of our own food sourcing office in the Philippines, located at Calamba, Laguna, which made a big contribution to our success in ensuring uninterrupted supply at the most affordable prices throughout the year.” 

HIGHLIGHT

Exclusive promotion campaigns and price-buster offers have been planned for a variety of imported brands, such as Mama Sita’s, Del Monte, Jack N Jill, Lemon Square, Ligo, CDO, Datu Puti, Lucky Me, UFC and Century.

Exclusive promotion campaigns and price-buster offers have been planned for a variety of imported brands, such as Mama Sita’s, Del Monte, Jack N Jill, Lemon Square, Ligo, CDO, Datu Puti, Lucky Me, UFC and Century. A wide range of agricultural produce from the Philippines is on offer, including langsat, curly parsley, white onion, garlic, Philippine mango, bean sprouts, saba, guyabano, calamansi, chayote, jicama, mangosteen, dragon fruit, pomelo, durian, papaya, kamote, rambutan, pineapple, banana, avocado and sweet corn.

Filipino favorites such as milk fish and dried fish are also available during the festival.

Chefs at the hypermarket will prepare throughout the period of the festival authentic Filipino dishes, including: Kare-kare, adobo, pinakbet, bulalo, sinigang and caldereta. Sweets such as pitchi pitchi, puto pao, majablanca, buko pie, cassava cakes, sapin-sapin, buchi and ginataang kamote are available at attractive prices.

LuLu Hypermarket, one of the largest retailers in the region, recently celebrated the group’s 10th anniversary in the Kingdom.

With 180 stores operating worldwide, LuLu aims to provide and sustain the supply of global products at the best rates. It is one of the favorite shopping destinations of both locals and expatriates in the Kingdom.

LuLu is the fastest growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia, and Malaysia. It is one of the Middle East’s top employers with a workforce numbering at more than 55,000.