Uber announced on Monday the appointment of Mohammad Bakr Gazzaz as the new general manager for Saudi Arabia. Tasked with leading the next phase of growth for Uber’s ride-sharing business across the Kingdom, Gazzaz joins Uber with over 14 years of experience in Saudi Arabia.
Based in Riyadh and overseeing operations across the Kingdom, Gazzaz’s role will focus on closely aligning Uber’s efforts with the Saudi Vision 2030 and helping fuel economic growth in the Kingdom by increasing mobility for individuals. The new GM will also aim to drive operational excellence and build high-performing teams and local partnerships, a company statement said.
“I am honored to be a part of Uber’s next chapter of growth at such a transformational time for the Kingdom. Through a number of local initiatives and partnerships such as ‘Masaruky,’ Uber is proud to help support its local communities and provide accessible and affordable transport options to millions of Saudis. I look forward to leading our talented team to take our support for Saudi Vision 2030 to new heights,” said Gazzaz.
Abdellatif Waked, general manager of Uber Middle East and North Africa, said: “With extensive experience leading teams in high-growth companies, we are extremely excited that Mohammad Gazzaz is taking over the steering wheel at one of Uber’s most crucial and fastest-growing markets within the Middle East and North Africa region. We are confident that he will help unlock further urban mobility and growth potential across the Kingdom.”
Prior to joining Uber, Gazzaz was vice president of business development and the head of marketing and corporate communications at NCB Capital. Gazzaz holds an executive MBA from London Business School and a bachelor’s degree in business from Boston University.
Earlier this month, Uber announced its strategic partnership with Takamol Holding. Uber’s largest subsidized transport program globally, the partnership aims to enable working women in Saudi Arabia overcome transportation challenges to and from the workplace by providing affordable, subsidized transportation solutions. Last month, Uber also launched a global first and exclusive feature for Saudi Arabia in the form of “Women’s Preferred View,” providing women drivers with a choice in selecting a preference to be connected to women riders.