Adidas brings ‘Run for the Oceans’ campaign to Dubai

On Saturday at 8:06 p.m., Adidas unveiled a facade on one of Dubai’s most iconic buildings, the Burj Khalifa, which was lit up in support of World Oceans Day and to mark the start of “Run for the Oceans.”
Updated 10 June 2019
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Adidas brings ‘Run for the Oceans’ campaign to Dubai

In support of World Oceans Day on June 8, Adidas’ global campaign “Run for the Oceans” hit iconic spots around Dubai. 

“Run for the Oceans” is a global movement that harnesses the power of sport to raise awareness around the threat of marine plastic pollution and inspire action through Parley Ocean School.

On Saturday at 8:06 p.m., Adidas unveiled a facade on one of Dubai’s most iconic buildings, the Burj Khalifa, which was lit up in support of World Oceans Day and to mark the start of “Run for the Oceans.” 

Dubai Design District (d3) is now home to a disruptive, engaging installation created from ocean waste highlighting the impact of marine plastic pollution on our future. This will show exactly how devastating the consequences of regular plastic usage can be. 

“We’re encouraging people to download the Runtastic app and challenge the runners and non-runners of Dubai to take part in ‘Run for the Oceans’ between June 8-16. For every km Adidas will contribute $1 to the Parley Ocean School, to educate youth about the threat of plastic pollution and inspiring them to take action,” Adidas said.


Alkhabeer Capital announces fund to support Majid Society

Updated 1 min 2 sec ago

Alkhabeer Capital announces fund to support Majid Society

Alkhabeer Capital, an asset management company specializing in alternative investments, has announced its intent to launch Alkhabeer Waqf Fund 1 (AWF I) in the fourth quarter of this year. The fund was approved by the Capital Market Authority in May and is in partnership with Majid Society for Community Development.

AWF I will be an open-ended investment fund that is planned to be listed on Tadawul (Saudi stock exchange). The fund will aim to provide Majid Society with a consistent and reliable source of income to support its various community development programs and initiatives that are centered around empowering individuals and families, especially the Kingdom’s large youth population. Through Majid Society, and other relevant stakeholders, the fund will provide young people the required support to develop and grow their entrepreneurial ventures. 

Alkhabeer Capital CEO Ahmed Saud Ghouth said: “As a proud Saudi company we are deeply invested in the development of our society and economy and actively look for opportunities to contribute to the ongoing progress, and make a positive impact through the success we have achieved over the years. The idea for this endowment fund is to give investors a unique opportunity to participate in community development through investing in initiatives of Majid Society, a leading social organization.”

He added: “We look forward to working closely with Majid Society and supporting their noble work ... Through this fund, Alkhabeer Capital will be enabling participation from a broader range of stakeholders, helping to make a difference in the socio-economic fabric of our country.” 

Hammam Khaled Zarea, director general of Majid Society, said: “By providing us with a sustainable source of income, this fund will enable us to play a greater role in fulfilling our mission of building a brighter future by serving our community and empowering its youth. This will also help up contribute to one of the pillars of Vision 2030.”