Mastercard turns dream into reality for Saudi football fan

Basmah Alshnaifi with global footballers in the final match of UEFA Champions League.
Updated 11 June 2019

Mastercard turns dream into reality for Saudi football fan

Basmah Nawaf Alshnaifi, a 10-year-old girl from Saudi Arabia with a passion for football, was given the opportunity of a lifetime, to become the first female Saudi mascot at the UEFA Champions League. The unique experience was made possible for her thanks to Mastercard. 

As the official sponsor of the sporting tournament, Mastercard provided an opportunity for Alshnaifi to walk the stadium with global footballers in the final match of UEFA Champions League in Madrid. 

The payments technology company offered Saudi cardholders the chance to win a surprise ticket by using their Mastercard debit and credit cards for everyday payments.  

J.K. Khalil, general manager in Mastercard, Bahrain and Saudi Arabia, said: “At Mastercard, we are committed to offering cardholders priceless opportunities that allow them to pursue their passions. It is heartening to see such unbridled enthusiasm for football among young Saudi girls today, and we couldn’t be happier to make Basmah’s dream a reality. By innovating in the way we engage with consumers, we will continue to bring unique campaigns to the Kingdom that resonate with the people’s passions and make everyday digital payments simple, secure and rewarding.” 

Alshnaifi was given a ticket to the UEFA Champions League Final match between Tottenham and Liverpool, where she got the chance to be the mascot for football legends. 

“I never thought I would ever have such an experience in my life. I have always had the dream to play in a big stadium and today I am present in the UEFA Champions League Final as a player mascot. I want to thank Mastercard for making this happen. This is the best gift I’ve ever received and I will always remember it, thank you as well to my family and academy for supporting me,” Alshnaifi said.  

Mastercard has been a sponsor of the UEFA Champions League since 1994, and recently added two women’s football clubs, Arsenal Football Club and Olympique Lynonais to its global portfolio, sending a signal for gender equality in sports.


Ford works with 3M, GE in fight against COVID-19

Ford Motor Company’s US design team is quickly creating and starting to test transparent full-face shields for medical workers and first responders.
Updated 31 March 2020

Ford works with 3M, GE in fight against COVID-19

Ford Motor Company, joining forces with firms including 3M and GE Healthcare, is lending its manufacturing and engineering expertise to quickly expand production of urgently needed medical equipment and supplies for health care workers, first responders and patients fighting coronavirus.
In addition, Ford plans to assemble more than 100,000 face shields per week and leverage its in-house 3D printing capability to produce components for use in personal protective equipment.
“This is such a critical time for America and the world. It is a time for action and cooperation. By coming together across multiple industries, we can make a real difference for people in need and for those on the front lines of this crisis,” said Bill Ford, Ford’s executive chairman.
Ford team members are working with 3M to increase the manufacturing capacity of their powered air-purifying respirator (PAPR) designs and working jointly to develop a new design leveraging parts from both companies to meet the surge demand for first responders and health care workers. This new respirator could be produced in a Ford facility by UAW workers.
To go as fast as possible, the Ford and 3M teams have been resourcefully locating off-the-shelf parts like fans from the Ford F-150’s cooled seats for airflow, 3M HEPA air filters to filter airborne contaminants such as droplets that carry virus particles and portable tool battery packs to power these respirators for up to eight hours.

HIGHLIGHTS

• Ford is working with 3M to manufacture at scale powered air-purifying respirators (PAPRs).

• Ford and GE Healthcare are working to produce a simplified version of GE Healthcare’s existing ventilator design.

• Ford, in cooperation with the UAW, will assemble more than 100,000 plastic face shields per week at a Ford manufacturing site.

“Working with 3M and GE, we have empowered our teams of engineers and designers to be scrappy and creative to quickly help scale up production of this vital equipment,” said Jim Hackett, Ford’s president and CEO. “We are focusing our efforts to help increase the supply of respirators, face shields and ventilators that can help assist health care workers, first responders, critical workers as well as those who have been infected by the virus.”
“We’re exploring all available opportunities to further expand 3M’s capacity and get health care supplies as quickly as possible to where they’re needed most — which includes partnering with other great companies like Ford,” said Mike Roman, 3M chairman of the board and chief executive officer.
In addition, Ford and GE Healthcare are working together to expand production of a simplified version of GE Healthcare’s existing ventilator design to support patients with respiratory failure or difficulty breathing caused by COVID-19. These ventilators could be produced at a Ford manufacturing site in addition to a GE location.  
“We are encouraged by how quickly companies from across industries have mobilized to address the growing challenge we collectively face from COVID-19,” said GE Healthcare President and CEO Kieran Murphy.
Meanwhile, Ford’s US design team also is quickly creating and starting to test transparent full-face shields for medical workers and first responders.