As the special guest at the 2019 edition of Pitti Uomo, Givenchy took this opportunity to reveal its new collaboration with Onitsuka Tiger during its runway presentation on June 12.
A blend of couture savoir-faire and Japanese leather-working know-how, this long-term collaboration marks the first time the House of Givenchy has ever partnered with an outside sneaker manufacturer on a global scale. It is also a first for the Japanese company, which has never before worked with a luxury fashion house.
As revealed on the runway, the Givenchy x Onitsuka Tiger collaboration shoe “Mexico 66 GDX” features two variations on “Nippon Made Mexico 66” heritage style: An all-white version with the brand’s hallmark dynamic “Onitsuka Tiger stripe” lines and “Givenchy” lettering, and a black version with signature Givenchy details in red and white. Both styles feature a back tab bearing the dual inscription “Givenchy — Onitsuka Tiger.”
wAt retail, specially designed packaging underscores this collaboration, as do campaign images that combine high-energy Japanese imagery and dynamic, sports-inspired poses to highlight the meeting of cultures.
Founded in 1949, Onitsuka Co., Ltd. is one of the oldest shoe manufacturers in Japan.