Givenchy debuts footwear collab with Onitsuka Tiger

The Givenchy x Onitsuka Tiger collaboration shoe “Mexico 66 GDX” features two variations on “Nippon Made Mexico 66” heritage style.
Updated 16 June 2019

Givenchy debuts footwear collab with Onitsuka Tiger

As the special guest at the 2019 edition of Pitti Uomo, Givenchy took this opportunity to reveal its new collaboration with Onitsuka Tiger during its runway presentation on June 12.
A blend of couture savoir-faire and Japanese leather-working know-how, this long-term collaboration marks the first time the House of Givenchy has ever partnered with an outside sneaker manufacturer on a global scale. It is also a first for the Japanese company, which has never before worked with a luxury fashion house.
As revealed on the runway, the Givenchy x Onitsuka Tiger collaboration shoe “Mexico 66 GDX” features two variations on “Nippon Made Mexico 66” heritage style: An all-white version with the brand’s hallmark dynamic “Onitsuka Tiger stripe” lines and “Givenchy” lettering, and a black version with signature Givenchy details in red and white. Both styles feature a back tab bearing the dual inscription “Givenchy — Onitsuka Tiger.”

wAt retail, specially designed packaging underscores this collaboration, as do campaign images that combine high-energy Japanese imagery and dynamic, sports-inspired poses to highlight the meeting of cultures.
Founded in 1949, Onitsuka Co., Ltd. is one of the oldest shoe manufacturers in Japan.


LuLu stores in Saudi Arabia launch Indian food festival

Updated 13 August 2020

LuLu stores in Saudi Arabia launch Indian food festival

  • The week-long event, in celebration of India’s Independence Day, features about 2,000 products

LuLu Hypermarkets is celebrating India’s Independence Day, which falls on Aug. 15, with an Indian-themed food festival across its stores in Saudi Arabia.

The week-long promotion, which continues until Aug. 18, features about 2,000 Indian products, including organic groceries, fresh foods, ethnic delicacies and desserts.

“We are trying to showcase the versatility and diversity of Indian food products handpicked by our well-spread supply chain in India and across the world,” said Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia.

The proximity of India to the Kingdom means that more fresh products arrive regularly, he added, most of which are flown in to maintain their freshness “as we move closer to a farm-to-fork concept in (the Kingdom), featuring both locally and internationally sourced ranges.”

As Saudi Arabia gears up for the start of the new school term, LuLu has also launched its back-to-school promotions.