Saudi Arabian Airlines (Saudia), the Kingdom’s national flag carrier, has launched a set of collector-edition amenity kits under the brand “Fly Through Our Heritage.”
The new comfort kits provide a mosaic of colors and images that represent the features and cultural elements of five regions of Saudi Arabia: Southern region (Al-Qatt Al-Asiri decorative art), Eastern region (Al-Ahsa pattern decorative art), Western region (Hejazi rowshan wooden windows), Central region (Najdi doors with unique pattern and decorative art), and Northern region (sadou fabric craft).
The new kits will be shared with guests flying on designated as well as long-haul routes with more than seven hours of flying time.
The kits have been created in collaboration with the Saudi Commission for Tourism and Heritage (SCTH), with an aim to showcase the various distinct colors and patterns unique to each region of Saudi Arabia.
The two-year partnership between Saudia and the SCTH not only allowed for content collaboration, but also set the course for building a framework for creating kits in an eco-friendly manner, using recyclable materials in the content and packaging.
This approach will be eventually cascaded to the rest of the onboard products featured on Saudia.
The kits include an eye mask, socks, ear plug, toothbrush and toothpaste, an external collector bag, and an introduction leaflet with a brief on the architecture and heritage represented on each bag.
As Saudia prepares for the upcoming summer season, the airline has added three destinations this month: Athens, Greece on June 5; and Malaga, Spain and Marrakech, Morocco on June 6.