Golden Scent launches augmented reality feature

Golden Scent is a Saudi e-commerce beauty platform.
Updated 19 June 2019

Golden Scent launches augmented reality feature

Golden Scent, a Saudi e-commerce beauty platform, is the first in the Middle East to launch a one-of-a-kind augmented reality feature on its Android and iPhone app. Branded as “Virtual Try-On,” the feature enables shoppers to try on makeup without the physical need to visit a retail store. 

“Golden Scent’s continuous efforts to enrich the customers’ shopping experience by making their journey easier and smarter, underlines the strength of the company’s objective by being the regional reference for customer satisfaction,” the company said. 

Users of the app can now rely on the smart feature to test makeup products from the comfort of their own homes before purchasing them from Golden Scent’s online store.

The new feature has resulted in an increase in sales on the platform. “We are thrilled to introduce the ‘Virtual Try-On’ feature within our Golden Scent app and we are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience,” said Malik Al-Shehab, founder and CEO of Golden Scent.

While similar innovations are being adopted across many industries, Golden Scent is taking the lead in the integration between technology and cosmetics while growing its catalogue of beauty products.


Russia’s cultural capital beckons GCC travelers

Updated 17 October 2019

Russia’s cultural capital beckons GCC travelers

  • Citizens of Oman, Kuwait and Saudi Arabia can now benefit from fast and convenient 
eVisa portal when arranging their next visit to the city of St. Petersburg.
Guarded by two marble lions at the entrance, the Four Seasons Hotel Lion Palace St. Petersburg sits within the walls of a 19th-century royal palace in the beautifully preserved imperial city of St. Petersburg. Celebrated globally for its history and architecture, Russia’s cultural capital recently became an even more attractive destination for GCC travelers thanks to the introduction of a convenient new online eVisa process.
Launched at the beginning of October, the St. Petersburg eVisa portal enables citizens from Saudi Arabia, Kuwait and Oman to enjoy the benefits of fast and simple online visa applications. Travelers can simply fill in the online form, upload a photograph, and can complete the entire process in just a few clicks. Applications can be made within 20 days of traveling, and up to four days before arrival. The visa is valid for stays of up to eight days in St. Petersburg and the surrounding Leningrad Region.
Felix Murillo, general manager of Four Seasons Hotel Lion Palace St. Petersburg, said: “The introduction of the eVisa portal offers a new level of convenience for international travelers, making it easier than ever for GCC citizens to arrange a trip to our wonderful city. Our concierge team takes great pleasure in highlighting St. Petersburg’s historical and cultural visitor attractions, and will be happy to arrange anything our guests may require to turn every trip into an unforgettable experience. We look forward to welcoming visitors from the Middle East to our beautiful hotel to share cherished moments and create memories that will last a lifetime.”
The Four Seasons Hotel Lion Palace St. Petersburg is located in the upmarket Admiralteysky district and was originally constructed in the early 19th century for Prince Alexander Yakovlevich Lobanov-Rostovsky.
Since first opening its doors to guests in 2013, the property offers 183 rooms, including 26 sumptuously decorated suites.
Perhaps the most stunning of the hotel’s accommodations is the one-of-a-kind Lobanov Presidential Suite, where guests can gather by the living room fireplace for a night of intimate conversation, host an al fresco dinner party on the expansive private terrace with stunning views of the Admiralty building and the surrounding park, or retreat to the grand master bedroom for a quiet and cosy evening.
The hotel is inviting guests to embark on a range of culinary adventures across its three restaurants. Diners can experience pan-asian fusion flavors at Sintoho, authentic Italian dishes at Percorso and modern Russian cuisine at The Tea Lounge.
Catering to the needs of visitors from the Middle East, halal meat is available on request.