Golden Scent, a Saudi e-commerce beauty platform, is the first in the Middle East to launch a one-of-a-kind augmented reality feature on its Android and iPhone app. Branded as “Virtual Try-On,” the feature enables shoppers to try on makeup without the physical need to visit a retail store.
“Golden Scent’s continuous efforts to enrich the customers’ shopping experience by making their journey easier and smarter, underlines the strength of the company’s objective by being the regional reference for customer satisfaction,” the company said.
Users of the app can now rely on the smart feature to test makeup products from the comfort of their own homes before purchasing them from Golden Scent’s online store.
The new feature has resulted in an increase in sales on the platform. “We are thrilled to introduce the ‘Virtual Try-On’ feature within our Golden Scent app and we are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience,” said Malik Al-Shehab, founder and CEO of Golden Scent.
While similar innovations are being adopted across many industries, Golden Scent is taking the lead in the integration between technology and cosmetics while growing its catalogue of beauty products.