New Hyundai Sonata a sportier mid-size sedan

The redesigned Sonata offers a freshly styled cascading grille framed by distinctive lighting architecture, and an entirely new rear.
Updated 24 June 2019

New Hyundai Sonata a sportier mid-size sedan

Hyundai’s new Sonata is ready for showrooms, giving the eighth-generation of the mid-size sedan a sleek four-door-coupe look that highlights the brand’s latest “sensuous sportiness” design language.

Created at Hyundai’s California Design Studio, the redesigned Sonata offers a freshly styled cascading grille framed by distinctive lighting architecture, and an entirely new rear. Chrome accents surround the daylight opening (DLO) and fresh wheel designs complete the look. New bodywork is built on Hyundai’s latest third-generation platform for a re-engineered driving experience.

“For more than three decades, each new generation of Sonata has raised the bar for quality and value among mid-size sedans, and this latest evolution also sets the standard for style, innovation and technology,” said Mike Song, Hyundai’s head of operations for the Middle East and Africa. “In a market increasingly divided into niche segments, the all-new Sonata reconsiders customer expectation in the sedan class and offers something sportier and more exciting than what has gone before.”

A hallmark of the new Sonata’s exterior is its Hyundai-first LED daytime running lights — embedded in a chrome strip. The lighting strip appears as chrome when the engine is turned off, but lights up when the driver starts the car. When night falls, available LED headlamps with dynamic bending light illuminate the path ahead.

Inside, the renewed center stack and instrument panel echo the exterior’s new looks. The trend carries down to the instrument design and a strong three-spoke steering wheel. Piano key buttons for audio and HVAC controls give a premium look and touch. The instrument panel follows a winged shape inspired by stealth aircraft. Visual elements combine to create a levitating effect, while designers have worked to maximize the sense of interior space. One clever application of new technology is a shift-by-wire (SBW) gear selector, which is sleek and technologically advanced, and takes up significantly less space than a traditional gear selector.

Interior fittings include a standard seven-inch color display audio touchscreen with both Apple CarPlay and Android Auto integration, and a Qi wireless charging pad is available to keep smartphones topped up. Sonata now adds a second-row USB charge port. At the heart of the AVN system is a Bose premium sound system equipped with 12 speakers.

“The all-new Hyundai Sonata delivers a premium experience for driver and passengers,” added Song. “We apply a range of new technologies intuitively, with an emphasis on functional convenience, adding features that we know our customers will use and value.”

The new Sonata features six standard airbags and a range of safety systems, including advanced driver assistance systems (ADAS) as part of Hyundai’s SmartSense technologies.


Al-Khomra to transform KSA into global logistics hub

Al-Khomra Logistics Zone is expected to open up new investment and business opportunities and promote strategic partnerships with the private sector.
Updated 21 October 2019

Al-Khomra to transform KSA into global logistics hub

The Saudi Ports Authority (Mawani) has announced the launch of Al-Khomra Logistics Zone, Saudi Arabia’s largest integrated logistics zone, during its participation in the Saudi Logistics Conference, which took place between Oct. 13 and 15th in Riyadh.
The first phase of the project is set to cover a land area of over 2 million square meters, with over 1 million square meters of gross flat area that will be made available to investors under a lease model.
Al-Khomra seeks to provide an advanced infrastructure and added-value services that will actively contribute toward positioning Saudi Arabia as a global logistics hub while raising its competitiveness on investment and services fronts as outlined within Saudi Vision 2030.
President of Mawani Saad bin Abdul Aziz Alkhalb described Al-Khomra as a major leap for the logistics sector in Saudi Arabia. He said the new logistics zone is expected to open up new investment and business opportunities and promote strategic partnerships with the private sector that will further contribute toward the development of the maritime trade and enhance the quality of operational and logistics procedures and services.
Alkhalb underlined the significance of Al-Khomra Logistics Zone due to its proximity to international trade routes, its strategic location in Jeddah and proximity to the Jeddah Islamic Port, making it a global logistics platform and a major hub connecting the Middle East, Africa and Europe.
“Al-Khomra is characterized by its highly efficient road network connecting Jeddah Islamic Port, King Abdul Aziz International Airport and the upcoming Saudi Landbridge Project, along other various main roads in the Kingdom,” he added.

FASTFACT

The first phase of the project is set to cover a land area of over 2 million square meters, with over 1 million square meters of gross flat area that will be made available to investors under a lease model.

Al-Khomra’s location along the Red Sea coast, a major passageway for more than 13 percent of global maritime trade, will make it a vital hub on the Silk Road maritime trade route launched within the Belt and Road Initiative (BRI).
Moreover, Saudi Arabia’s strategic location as a hub connecting Middle East with Europe and Africa, alongside its robust economy, will help transform the Kingdom into a pioneering global logistics hub. These factors offer an attractive package for investors interested in capitalizing on the lands owned by Mawani and building partnerships with the authority to develop full-fledged logistics zones, including the newly announced Al-Khomra Logistics Zone.
Mawani had launched a strategic plan to optimize the massive potential and capacity of Saudi Arabia’s ports, which outperform the local demand by 50 percent, through offering integrated logistics services, advanced bonded and re-export zones and competitive world-class services to the private sector aiming to facilitate global trade exchange.